(Photo by Anna Barclay/Getty Images)
Trump’s Truth Social platform is branching out into live streaming, which will include hosting “canceled” video content.
Trump Media & Technology Group describes the expansion to live streaming as “the next big phase for Truth Social,” which has only attracted 9 million sign-ups and continues to bleed cash.
“With our streaming content, we aim to provide a permanent home for high-quality news and entertainment that face discrimination by other channels and content delivery services,” said Devin Nunes, a former US lawmaker and the CEO of Trump Media & Technology Group.
The company didn’t announce a name for the live-streaming platform or any upcoming programming. But it’ll focus on featuring “news networks, religious channels, family-friendly content including films and documentaries; and other content that has been canceled, is at risk of cancellation, or is being suppressed on other platforms and services,” Truth Social said.
The live streaming is also part of Trump Media's plan to build its own “content delivery network,” which can quickly load web pages and online video for users. Tuesday’s announcement suggests that clients will be able to pay to use Trump’s content delivery network to host like-minded websites and programs without fear of censorship.
“Much like the Truth Social platform, the Company's CDN is intended to operate efficiently, cost-effectively and independent of Big Tech,” Trump Media & Technology Group added.
However, Trump’s company didn’t offer a firm timeline for the live-streaming rollout. Instead, it merely said the effort will include three phases, culminating in the release of a Truth Social streaming app for smart TVs.
Still, live streaming can be costly since it requires maintaining numerous computer servers. In 2023, Trump’s company paid $39 million to operate Truth Social, while taking a $58 million loss.
The company announced the live-streaming push as its stock has lost over half of its value in the last three weeks. On Tuesday, the stock continued to slide even after Truth Social announced the live-streaming pivot. To earn more revenue, Trump Media & Technology Group plans on expanding Truth Social to more markets and looking for more partners, including advertisers.