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This Is What X's Smart TV App Might Look Like

An app researcher posted a video of what he says is X's upcoming smart TV app

 & Emily Price Weekend Reporter

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Earlier this month, we heard rumors about a new X television app for Amazon and Samsung smart TVs, and now we’re getting our first look at what that app might look like.

App researcher Nima Owji on Saturday posted a video of what he claims is the X app for televisions, including its log-in screen, home tab, search function, and profile pages.

The app looks pretty much like what we anticipated. The home screen has a “For you” section with personalized suggestions as well as a section for short videos that can be watched when you just want to fill a short period of time.

Owji also notes that it’s a web app, so it theoretically should work on any smart television.

X is reportedly launching the service with the goal of allowing users to watch “long videos on a bigger screen.”

In January, a blog post from the X Business team declared the social network a “video-first platform.” In that same post, the site claimed that eight out of every 10 user sessions on the site involved watching videos and that in December 2023 users watched 130 years’ worth of videos that clocked in at 30 minutes or longer.

In early March, Fortune reported that X had plans to launch the television app soon.

About Our Expert

Emily Price

Emily Price

Weekend Reporter

Emily is a freelance writer based in Durham, NC. Her work has appeared in The Wall Street Journal, The New York Times, Lifehacker, Popular Mechanics, Macworld, Engadget, Computerworld, and more. You can also snag a copy of her book Productivity Hacks: 500+ Easy Ways to Accomplish More at Work--That Actually Work! online through Simon & Schuster or wherever books are sold.

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