After teasing the change yesterday, Elon Musk has now replaced the bird logo on Twitter with an X logo.
Anyone visiting Twitter on the web will now see the X logo instead of the more familiar blue bird. It completes a transition Musk started back in April when he merged Twitter, Inc into X Corp, effectively ending the existence of Twitter, Inc. Musk also tweeted yesterday that x.com now points to twitter.com and that the X logo being used is only "interim."
It could prove to be a confusing time for long-time Twitter users. Musk was inevitably asked "what are tweets called now?" and responded by confirming they are called "x's." Whether anyone chooses to use that term rather than sticking with "tweet" is another matter.
According to The Verge, Twitter employees were informed of the change in branding via an emailed statement from Musk. The email also stated it would be the last one from Musk using the twitter.com domain, signaling all future business communication would be done using x.com.
In April, Musk briefly changed the Twitter logo to the doge meme for no particular reason.
Last week, Meta launched a Twitter alternative called Threads, which hit the ground running with over 100 million sign-ups within the first few days of launch. However, interest in Threads has dropped significantly and traffic is now half what it was a week ago.