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Twitter to Impose 'Daily Limits' on Direct Messages for Unverified Users

It looks like Elon Musk really wants users to pay for Twitter Blue.

 & Michael Kan Principal Reporter

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In another controversial change, Twitter will restrict the number of direct messages that unverified users can send over the platform. 

The company began instituting the change on Friday, tweeting: “Unverified accounts will have daily limits on the number of DMs they can send.” 

Twitter didn't specify what the daily limit is, but in a support document, the company says it's imposing the restriction to help the bird site cut down on spam. 

Still, setting a cap on direct messages also looks like an attempt to push users into paying for Twitter Blue, which starts at $8 per month and offers several premium features, including the verified blue checkmark. Last week, Twitter’s owner Elon Musk conceded the company continues to bleed cash due to advertising revenue dropping by 50%. 

In no surprise, some users are already blasting Twitter for imposing restrictions on direct messages. That’s because it looks like verified users paying for Twitter Blue can still send as many DMs as they want—whether it be legitimate messages or spam. 

Meanwhile, others are welcoming the change, citing the constant junk messages they receive on Twitter. Nevertheless, the restrictions may undermine Musk’s own efforts to turn Twitter into a super app capable of rivaling WhatsApp and Zoom for online chatting and video calls

Last week, the company also quietly added a DM “quality filter” for Twitter Blue members, meaning messages from people they follow show up in the primary inbox as normal, while messages from Verified users they don’t follow go to a message request inbox. The company automatically migrated users to the new setting if they had set their permissions to allow anyone to DM them. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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