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Report: Elon Musk Completes Twitter Takeover, Fires CEO

Elon Musk has also reportedly fired Vijaya Gadde, the head of legal, policy, and trust at Twitter, along with the company's CFO.

 & Michael Kan Principal Reporter

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UPDATE 10/28: Elon Musk has completed his acquisition of Twitter, according to a filing with the SEC. On Twitter, the Tesla CEO has also tweeted: "The bird is freed."

Original story:

Following months of legal jousting and negotiations, Elon Musk is now the official owner of Twitter, according to multiple reports. 

Musk took control of the social media company late on Thursday by completing the $44 billion acquisition, according to CNBC and The Washington PostThe Washington Post, which cite unnamed sources. 

His first moves as Twitter’s new owner included firing the company’s top leadership, including CEO Parag Agrawal, who faced trolling from Musk himself over how the platform counts spam accounts. 

Musk also fired Vijaya Gadde, the company’s head of legal, policy, and trust. Gadde was a key executive who reportedly pushed for Twitter to permanently ban former President Donald Trump from Twitter over his role in the January 6th Capitol attack in Washington, DC. Musk said he plans on reversing the ban on Trump and reining in the content moderation over the platform once he takes over.

In addition, Musk fired Twitter CFO Neg Segal and general counsel Sean Edgett, according to the Post. Twitter did not immediately respond to a request for comment. 

The executive shakeup signals big changes coming for Twitter while raising major questions about who will lead the social media company. Musk’s goal for Twitter is for the platform to prioritize free speech and eventually become a super app, which can also be used for messaging and to make online payments.  

However, on Thursday morning, he also struck a conciliatory tone with advertisers weary about an overhaul. "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!” he wrote in a tweet to advertisers.  

Musk added he wants Twitter to become “a common digital town square, where a range of beliefs can be debated in a healthy manner, without resorting to violence.”

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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