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Elon Musk Buys 9.2% Stake in Twitter

Only last week he was considering launching a Twitter rival.

 & Matthew Humphries Former Senior Editor

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Elon Musk just spent $2.98 billion buying a 9.2% share of microblogging platform Twitter.

Inevitably the Twitter share price reacted by rising 26% in pre-market trading. That's partially fueled by the share purchase coming as a big surprise following Musk's comments last week regarding free speech, online propaganda, and him "giving serious thought" to creating his own social platform to rival Twitter.

As CNBC reports, Musk now owns 73,486,938 shares of Twitter, as revealed by a Securities and Exchange Commission 13G filing released today. The $2.98 billion valuation is based on Twitter's share price on Friday, so he's already made a significant on-paper profit assuming that 26% price increase holds.

His stake in Twitter is classed as "passive," but it's being viewed as a potential first step in a bigger move by the billionaire for more control. Talking to CNBC Squawk Box, Wedbush analyst Dan Ives pointed out, "Musk could try to take a more aggressive stance here on Twitter" and that his stake could eventually lead to a buyout attempt.

A buyout would certainly tie up with his comments last week about launching his own network. Why launch a new one when you can acquire an existing platform with over 200 million active users?

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

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  • Raspberry Pi
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  • Storage technology
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