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Zuckerberg Slams 'Coordinated Effort' to Badmouth Facebook

During an earnings call, Zuckerberg briefly mentioned introspection, but his remarks, forceful and angry at times, didn’t actually take responsibility for anything.

 & Chloe Albanesius Executive Editor, News

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Mark Zuckerberg is (still) not sorry. 

In prepared remarks during Facebook’s Q3 earnings call today, Zuckerberg blamed the recent avalanche of bad press for the social network on “a coordinated effort to selectively use leaked documents to paint a false picture of our company.”

Facebook’s CEO doubled down, running through a checklist of things the company has done around safety and security, projects that will come with a $5 billion price tag in 2021. “It makes a good soundbite to say that we don't solve these impossible tradeoffs because we're just focused on making money, but the reality is these questions are not primarily about our business, but about balancing difficult social values,” he said.

Zuckerberg briefly touched on introspection; “I worry about the incentives that we're creating for other companies to be as introspective as we have been,” he said. But his remarks—forceful and angry at times—didn’t really look inward or take responsibility for anything. Instead, the media, lawmakers, and society as a whole are to blame, he argued.

Polarization has been around in the US since “before I was born” in 1984, according to Zuckerberg. “If social media is not the main driver of these issues, then it probably can't fix them by itself either,” he said.

“I've repeatedly called for regulation to provide clarity because I don't think companies should be making so many of these decisions ourselves,” Zuckerberg said. But that’s a convenient fallback—glacial is Congress’ favorite speed, and an army of lobbyists will be at the ready should lawmakers make a move.

Whistleblower Frances Haugen, a former product manager at Facebook, is among those trying to get politicians to act. She testified before lawmakers in London today, shortly after several high-profile news outlets posted stories about documents from the social network, which they dubbed the Facebook Papers.

Zuckerberg said today that Facebook “can't change the underlying media dynamics,” and said his focus is on people, not the press. “The reason we've been able to succeed for almost two decades is because we keep evolving and building. Facebook started in a dorm room and grew into a global website. We invented the News Feed and a new kind of ads platform. We became a mobile-first experience. And then we grew a whole family of apps that serve billions of people."

And yet, the company has struggled to stop Groups that spread dangerous misinformation, in part because of a recommendation system that quickly veers off into questionable territory, Facebook’s own employees found. It’s all too easy for online chatter to spill over into real-world violence, in the US and abroad.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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