Facebook really wants you to try out its TikTok competitor, Reels. After first launching on Instagram last year, Reels is coming to the main Facebook app on Android and iOS in the US.
This means Facebook users will be able to view a scrolling collection of short-form videos or upload their own. Users on Instagram who’ve been creating Reels may also get more exposure since Facebook plans to show the short-form videos on Facebook's News Feed and in Groups.
“With the ability to create reels and have their Instagram reels suggested to people on Facebook, creators—whether they’re just starting out or already have a large following—will have more ways to express themselves, grow their communities and reach new audiences,” Facebook says. It plans on making Reels accessible through a button on top of the News Feed
The company made the announcement as TikTok has become one of the biggest social media platforms on the planet. This week, TikTok announced it had surpassed 1 billion monthly active users. Facebook, in contrast, has 2.9 billion.
Adding Reels to Facebook may threaten to clutter an app already packed full of functions. However, the company seems to be hoping the change will draw more TikTok creators to the Reels feature. Much of Wednesday’s announcement from Facebook highlights how Reels can help video makers reach more users and generate revenue through ads.
For example, the company is testing “the ability for Instagram creators to have their reels recommended on Facebook.” The social network has also created an invite-only “bonus program” to help video creators earn more money for the Reels they create.
“After you’ve created a reel, you can choose how to share it,” the company adds. “Reels on Facebook are set to be public for creators who are over 18, but you can change the audience at any time.”