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Facebook and Instagram To Begin Letting Users Hide Like Counts on Posts

You'll get the option to hide like counts on all posts that enter your feed. You can also hide the like count to individual posts you publish.

 & Michael Kan Principal Reporter

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(Credit: Facebook)


Disappointed that no one is liking your posts on Facebook and Instagram? Well, now you can spare your mental health by shunning the like count system. 

On Wednesday, Facebook announced it would begin rolling out new settings that can hide the like count system. “This way, if you like, you can focus on the photos and videos being shared, instead of how many likes posts get,” the company said. 

According to Facebook, you’ll be able to hide the like counts on every post that enters your feed in what appears to be the nuclear option.  

The hide like button on Instagram
The hide like button on Instagram (Credit: Facebook)

You can also choose to hide the like count to your own individual posts, “so others can’t see how many likes your posts get,” Facebook said.  

Hiding the like count on a single post
Hiding the like count on a single post (Credit: Facebook)

If the nuclear option is too much, the company explains: “You can hide like counts on others’ posts by visiting the new Posts section in Settings. This control applies to all the posts in your feed.”

And finally, you can also choose to hide a like count before sharing a post. “You can turn this setting on or off, even after it goes live,” the company said. The new settings should roll out to all users over the next few weeks.

Facebook originally added the like button back in 2009, and since then the simple function has become a signature feature to the social media platform. However, the system has also received criticism for creating feelings of anxiety and worthlessness for users when their posts get little to no likes. 

So in 2019, the company began testing hiding the like counts on both Facebook and Instagram  over concerns the system was taking a mental toll on some users. "We don't want Instagam to feel like a competition," Instagram head Adam Mosseri said at the time. "We want to make it a less pressurized environment."

On Wednesday, Facebook reported its findings from the testing, although the company didn't acknowledge if the like count was bad for one's mental health.

“What we heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what’s trending or popular, so we’re giving you the choice,” the company merely said. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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