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Apple Pledges $1B to Boost US 'Advanced Manufacturing'

'By doing that, we can be the ripple in the pond,' Apple CEO Tim Cook said.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Apple is bringing more of its manufacturing efforts to the US.

During a Wednesday interview with CNBC "Mad Money" host Jim Cramer, Apple CEO Tim Cook said the Cupertino tech giant has been thinking about how it can get more people in the US to do "advanced manufacturing."

"I'm proud to tell you that we're creating an advanced manufacturing fund," Cook said. "We're initially putting $1 billion in the fund."

Cook added that Apple already talked to "a company" — which he did not name — about this plan. Apple plans to announce the first investment from this fund later this month.

"By doing that, we can be the ripple in the pond," Cook said. "If we can create many manufacturing jobs … those manufacturing jobs create more jobs around them, because you have a service industry that builds up around them."

Meanwhile, Apple has already created 2 million jobs in the US, Cook said. He added that Apple is "not satisfied," however, with the number of jobs it's created here so far.

"You can bet we're going to be hiring thousands of employees in the future, thousands more employees in the future," Cook said.

The new pledge comes after Cook in November spoke with then president-elect Donald Trump, who asked the Apple CEO to bring more of its manufacturing back to the US. Trump said he promised Cook and other tech companies incentives for manufacturing stateside, including "a very large tax cut for corporations." According to Trump, Cook responded with "I understand that."

Steve Jobs in 2011, however, reportedly scoffed at the idea of bringing iPhone production to the US when asked by President Obama what it would take to make that happen. "Those jobs aren't coming back," Jobs said at the time.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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