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Windows Phone Slowly Picks Up Steam

 & Chloe Albanesius Executive Editor, News

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While Android is the most popular smartphone mobile operating system in the U.S., Apple's iOS and Microsoft's Windows Phone platforms also saw gains in recent months, according to new stats.

As noted by Kantar Worldpanel ComTech, Android had 51.7 percent of the U.S. smartphone market in the three months ending April 2013, followed by iOS with 41.4 percent and Windows Phone with 5.6 percent.

Windows Phone grew 1.8 percent in the U.S. in the last year, Kantar said, which it attributed to feature phone upgrades and interest from younger users.

Among those who bought a Windows Phone in the last year, 42 percent upgraded from a feature phone, 25 percent traded in an old Windows Phone device for a new one, and 23 percent switched from Android. For those who bought a new iPhone, only 31 percent upgraded from a feature phone, which Kantar said showcased Windows' strength in attracting feature phone users.

"But it's not just about capturing the market that is yet to upgrade. Windows is also seeing success in the younger group," Kantar analyst Mary-Ann Parlato said in a statement. "When looking at those who changed device, between 2011 and 2012 Windows was more successful at capturing older consumers aged 50-64. But when looking at those changing now and in the last year, we're seeing Windows now gaining share among those aged 25-34."

Specifically, those buyers are most interested in Nokia's Lumia lineup of Windows Phones. In the U.S., new Lumia devices include the Lumia 925 and Lumia 521 for T-Mobile, and the Lumia 928 for Verizon.

Last month, IDC found that Windows Phone earned the largest year-over-year gain among the leading OSes, and beat out BlackBerry for the third spot behind iOS and Android. The Microsoft platform grabbed 3.2 percent of the market, up from 2 percent in the year-ago quarter, according to IDC. Much of Windows Phone's increase can be attributed to Nokia, which accounted for 79 percent of all Windows Phone shipments during the quarter.

On the carrier front, about 36.3 percent of smartphones sold in the three-month period ending April 2013 were for devices on Verizon, up 1.8 percent. About 26.3 percent were for AT&T, Sprint landed in the No. 3 spot with 13.1 percent, and T-Mobile declined to 11.3 percent.

For more, check out PCMag's review of Windows Phone 8.

About Our Expert

Chloe Albanesius

Chloe Albanesius

Executive Editor, News

My Experience

I started out covering tech policy in DC for The National Journal, where my beat included state-level tech news and all the congressional hearings and FCC meetings I could handle. I later covered Wall Street trading tech before switching gears to consumer tech. I now lead PCMag's news coverage.

My Areas of Expertise

Getting my start in DC means I still have a soft spot for tech policy; Congressional hearings can sometimes be as entertaining as a Bravo reality show, for better or worse. But PCMag is all about the technology we use every day, as well as keeping an eye out for the trends that will shape the industry in the years ahead (or flop on arrival). I've covered the rise of social media, the iOS vs. Android wars, the cord-cutting revolution that's now left us with hefty streaming bills, and the effort to stuff artificial intelligence into every product you could imagine. This job has taken me to CES in Vegas (one too many times), IFA in Berlin, and MWC in Barcelona. I also drove a Tesla 1,000 miles out west as part of our Best Mobile Networks project. Of late, my focus is on our hard-working team of reporters at PCMag, guiding and editing their robust coverage.

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