As Samsung prepares to launch the Galaxy Z Fold2, the big question is, how much will it cost?
The company may have let the cat out of the bag itself when its UK website briefly added a £1,799 price tag to the foldable phone on Thursday. It was removed after journalists took notice.
(Credit: Samsung)
When converted into US currency, £1,799 is $2,398—far more than the $1,980 (£1,483) cost of the original Galaxy Fold. That's unlikely to be the Z Fold2's US price, however, since last year’s Galaxy Fold launched in the UK for £1,900, suggesting Samsung will make its second-gen handset cheaper than the original.
Still, most consumers in the US say they won’t pay over $1,000 for a phone. So the Galaxy Z Fold2 is likely only going to appeal to a niche crowd with the money to pay for the most cutting-edge smartphone tech.
Last year’s Galaxy Fold was also a risky bet; the product was initially delayed because it was surprisingly fragile. However, Samsung says it’s improved the second-generation model with some durability enhancements. The phone is also thinner and comes with more screen space across its two displays.
Expect to hear more about the Galaxy Z Fold2 on Tuesday, Sept. 1, when Samsung holds a special event dedicated to the upcoming phone. The company will likely share the official price, and also try to convince consumers the high cost is worth a purchase.
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