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9 Tips to Get the Best Price on a Cell Phone

Though flagship models now often cost $1,000 or more, it's still possible to get a good price on your next cell phone. Follow our top nine tips for finding the best deal possible.

 & Iyaz Akhtar Mobile Writer

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Phones have become major investments. Sure, there are some solid cost-friendly options out there, but factor in taxes and accessories, and you're often looking at spending anywhere from a few hundred dollars to more than a grand. And that doesn't even include a monthly service plan!

The good news is, it’s still possible to get a good deal on a new phone. Follow our tips to get the best possible price on your next mobile device.


Timing Is Key

A manufacturer’s suggested retail price (MSRP) is just that—a suggestion. Phone prices fluctuate greatly depending on the time of year, product life cycle, and planned promotions. Give yourself time to shop around and monitor prices, and you might be able to score a flagship device at a midrange price.

Once you find the right phone at the right price, you’ll want to act fast, especially if the offer is through a carrier. Flash promotions and sales can end quickly (sometimes in as little as a few hours!), and if you miss one, you’ll probably be waiting at least a few weeks before you find a similar deal. Also keep in mind that most carrier promotions tend to launch early in the week. Most importantly, manufacturer discounts are often most aggressive when devices first hit the market.

This brings us to our next tip...


Do Some Holiday Shopping for Yourself

Shopping for a phone around the holidays can score big wins for your wallet. This doesn’t mean you have to wait until Black Friday, though. Most manufacturers and carriers offer some sort of promotion for nearly every US holiday (4th of July, Labor Day) as well non-holidays (Amazon Prime Day, Apple's Back to School Promotion).


(Cautiously) Consider Carrier Promotions

Buying from a carrier can have its benefits. For instance, some carriers offer promotions where new subscribers get a prepaid gift card after you've had service for a certain number of months. Others offer rebates that are credited to your account over 18 to 36 months. It's important to read the terms and conditions of any promotion to ensure it’s a commitment you’re comfortable with.

AT&T's Earth Month promotion
(Credit: AT&T)

Buy Unlocked

Although buying an unlocked phone may not save you money at checkout if you buy it outright, it can be a better value in the long run. These days, you can find unlocked devices on phone manufacturers' sites like Google or Samsung in conjunction with finance options that make the cost easier to bear.

Further, unlocked phones give you the freedom to shop around and move between carriers for the best deal when needed. You can also resell an unlocked phone at any time if you want to upgrade. 


Shop Online

Although most carrier and big-box shops have the same pricing as you’ll find online, that doesn’t mean you’re getting the best deal. Carrier websites, as well as Best Buy's and manufacturer websites, frequently have promotions for discounted activation fees and promotional gift cards you won’t find in stores. These generally earn you savings in the neighborhood of $50 to $100.


Go Midrange or Get Last Year's Flagship

You can spend between $400 and $600 on a brand-new midrange phone with good cameras and great performance, but some features may be missing. For the same price, you might be able to get one of last year's flagship models, which offer excellent cameras, faster performance, tougher materials, and stronger dust- and water-resistance ratings.

When new phones are released, older models are usually discounted by $100 or more, and carriers frequently offer the same, or similar, promotions on these phones as they do on the new versions. 

Another bonus of getting older flagships? There is usually a wider range of accessories like cases or screen protectors that are also on sale.


Refurbished Phones Can Save You Big Bucks

There's a big difference between used and refurbished (or reconditioned) phones. Used phones are typically sold as-is from private sellers. Refurbished phones, on the other hand, often come from the original manufacturer, usually look brand new, have a fresh battery, and come with some form of warranty. If you decide to purchase a refurbished phone, check the model number to make sure it's a US model with the appropriate band support for your carrier. If the phone isn't approved by your carrier—even if it's a foreign variant of a popular US phone—it may have trouble connecting to the network or making phone calls, so this is key.

Some good refurb phones can be had for a great deal.
(Credit: Verizon)

Also be sure to shop from trustworthy sources (such as Apple, Best Buy, Gazelle, Samsung, etc.) so you can be certain the phone is actually reconditioned and is not blacklisted.


Trade In Your Old Phone

This one is easy. Look for guaranteed trade-in promotions from carriers or manufacturers and compare them with prices at Best Buy and Gazelle. Due to increased competition, some carriers have instituted guaranteed trade-in values for phones in any condition. However, those deals can be fleeting, so act quickly—and always read the fine print.

(Credit: Stock)

Dedicated trade-in sites aren't quite as seamless as swapping your old phone out to the same store where you're picking up your new one, but they often pay more money. Just be sure to give an accurate assessment of the quality of your phone for the best estimate. Samsung, in particular, is good about accepting trade-ins, especially old iPhones and Pixels.


Don’t Forget MVNOs

The Big Three carriers may have a stranglehold on most US phone buyers, but don’t count out smaller players like Google Fi, Cricket Wireless, Metro By T-Mobile, and others. Smaller carriers are just as keen to sign up new customers and will often offer discounts on new phones at times when there are no discounts from AT&T, T-Mobile, or Verizon.

And that goes hand-in-hand with …


The Best Cheap Phone Plans

Even the most expensive phone is basically just a fancy brick if it doesn't have service. There are a lot of options out there beyond AT&T, T-Mobile, and Verizon, and they can save you a lot of money. Once you find the right phone, head over to our story on the best cheap phone plans to find the right cost-effective service for you.

Steve Winkelman and Sascha Segan contributed to this report.

About Our Expert

Iyaz Akhtar

Iyaz Akhtar

Mobile Writer

My Experience

I've been into technology for as long as I can remember. As a PCMag mobile writer, I get to test the newest phones and tablets. Since you rely on our buying advice, I make sure you get everything a manufacturer claims, which means lots of testing. This is your phone we're talking about; it's like a part of you. I've covered technology as a career for around two decades (yikes, I had to think about that). You've seen my work at The Apple Blog, PCMag (from my first go around), This Week in Tech, and CNET. I also occasionally produce independent video projects, including This Old Nerd, a how-to series that shows practical ways to get the most from your tech.

The Technology I Use

I use a 2023 M3 MacBook Pro customized with lots of keyboard shortcuts thanks to Raycast. Pixelmator Pro is my go-to photo editing application because there is no subscription, and I'm trapped with Evernote because I've used it forever.

I'm between phones at the moment, but I use a Samsung Galaxy Z Fold 7 now, and used a Z Fold 6 before that. Considering that I like to have multiple windows open at once, the large inner screen of folding phones can show a baseball game on the top while I keep a chat app and Reddit open beneath. I do miss being able to write on the Z Fold 7's screen, though, which has me eyeing a Galaxy S25 Ultra.

My home is semi-smart, with many Google Home products that I thoroughly enjoyed in the pre-Gemini days. Be warned: smart bulbs are a gateway drug into smart home life.

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