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If you've been thinking about buying that Philips Hue smart light product, better do it now: The vendor is preparing to raise prices in the US, citing Trump's tariffs.
In a recent email to customers, Philip Hue hinted that a price hike was coming, writing, "Hurry, prices go up on July 1." On Tuesday, its parent company, Signify, confirmed the price increase to Hueblog.com.
“Signify will increase prices on our Philips Hue portfolio in the US, effective July 1, 2025, as a direct result of tariffs. We remain committed to providing consumers with high-quality products and features that make smart lighting extraordinary," it says.
Although it's unclear how much the prices will increase, the statement adds: “Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future.”
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Signify didn’t immediately respond to a request for comment, making it unclear which US tariffs affect its products. However, the Trump administration has imposed a 30% or higher tariff on Chinese imports and a 10% duty on goods from various other countries. An impending US trade deal with China might also raise the country’s tariff rate to 55%.
Hueblog also notes that prices for Philips Hue products in the US are already more expensive than in Europe. For example, the new Hue Smart Button currently costs $32.99 in the US but only €21.99 ($25.57) in Germany.
Other companies, including PC-related vendors, have also imposed tariff-related price hikes while trying to migrate their manufacturing outside of China to avoid Trump's trade war.