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Say Goodbye to Bare Shelves: The GE Profile Smart Fridge Uses a Barcode Scanner to Keep You Stocked

Scan items as you use them, and let the refrigerator automatically update your grocery list—no more forgotten condiments or last-minute shopping trips.

 & Andrew Gebhart Senior Writer, Smart Home and Wearables

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(Credit: Andrew Gebhart)

LAS VEGAS—Launched at CES, the GE Profile Smart Fridge builds on the company's popular non-smart model with several notable upgrades. For starters, a touch screen above the ice dispenser lets you browse recipes and access widgets for information like the weather. The water dispenser can automatically detect the size of your cup and pour the right amount—or you can specify an exact amount for precise cooking measurements. Inside, a camera captures images of your fruit and vegetable drawers whenever you open them, while a barcode scanner beneath the dispenser makes it easy to add items to your grocery list.

The fridge itself is a premium four-door model, with French doors on top that open to a backlit compartment. The freezer drawer slides out from the bottom. A drawer in the middle features variable temperature settings tailored to your needs.

As far as smarts, that barcode feature is the most unique feature here. I got to see it in action, and it worked quickly and accurately in a controlled demo environment. I scanned a bottle of mustard, and the green light shining under the dispenser registered the barcode in roughly a second, adding it to a shopping list that I could access on the touch screen or through the company's app.

(Credit: Andrew Gebhart)

The idea is that you scan products as you’re about to run out, rather than when you first receive them, as a reminder to replenish them. A rep noted that the scanner can already recognize four million different barcodes, but you can also manually add items if you scan something that isn't recognized or that doesn't have a barcode.

While the refrigerator is compatible with Alexa and Google, the grocery list won’t be able to sync with one from a third-party service at launch, so you’ll need to use the first-party app called SmartHQ. The refrigerator will respond to voice commands after you use the “Hey HQ” wake phrase. You can add items to your grocery list with voice commands, ask it to fill your glass, or inquire about maintenance or other settings.

A camera is located in the refrigerator on top of the interior, near the light. It points inward and automatically snaps pictures of the drawers when you open them. From the SmartHQ app, you can then quickly pull up the last five pictures taken of either drawer for a quick reference of what you have at home when you’re out shopping. You can also use the camera to take pictures of your food to search for recipes that use those ingredients.

Finally, the refrigerator can dispense a precise amount of water automatically. I didn’t get to see this feature in action, but you can ask for a specific amount, which is especially helpful when cooking.

All this functionality comes at a price. The GE Profile Smart Fridge will be available starting in April for $4,899.

About Our Expert

Andrew Gebhart

Andrew Gebhart

Senior Writer, Smart Home and Wearables

My Experience

I’m PCMag’s senior writer covering smart home and wearable devices. I’ve been reporting on tech professionally for nearly a decade and have been obsessing about it for much longer than that. Prior to joining PCMag, I made educational videos for an electronics store called Abt Electronics in Illinois, and before that, I spent eight years covering the smart home market for CNET. 

I foster many flavors of nerdom in my personal life. I’m an avid board gamer and video gamer. I love fantasy football, which I view as a combination of role-playing games and sports. Plus, I can talk to you about craft beer for hours and am on a personal quest to have a flight of beer at each microbrewery in my home city of Chicago.

The Technology I Use

I tend to like mixing flavors from various companies. My personal computer is an Apple MacBook Pro. My phone is a Google Pixel 7a. On my wrists are an ever-rotating lineup of the latest smartwatches, and I sometimes wear two at once for testing and extra style. The Apple Watch Ultra 2 is a mainstay on my wrist because I use it as a control for evaluating the accuracy of other devices' fitness metrics. 

I spend plenty of time in front of my entertainment center, which features a 55-inch LG OLED TV, a Yamaha soundbar, a Nintendo Switch, and a PS5. (I insisted on getting the PS5 with the disc slot when they were hard to come by and haven’t used the feature in more than a year.) I thought I’d have given in to temptation and snagged an Xbox to play Starfield by now, but Baldur’s Gate 3 saved me money by distracting me long enough for the Starfield hype to blow past.

I have two cats and sneeze plenty, so I have a Shark Air Purifier to help me fight back against their dastardly, shedding ways.

I use my aforementioned Pixel 7a and a Nest Hub for Google Assistant, an iPhone 16e and AirPods to talk to Siri, and an Amazon Echo Show 5 and Echo Show 15 for Alexa, so I’m not in danger of losing touch with any of the big three digital assistants.

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