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Tariff Woes Continue: Temu, Shein to Raise Prices Starting on April 25

Both Chinese e-commerce providers say: 'Until April 25, prices will stay the same, so you can shop now at today’s rates.' Come May 2, packages from China face hefty fees.

 & Michael Kan Principal Reporter

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If you shop on Temu and Shein, expect to pay more soon. In response to Trump's tariffs, both Chinese e-commerce providers plan to raise prices effective Friday, April 25.

The price hikes, announced by Temu and Shein in similar notices, come after President Trump said he would axe the de minimis tax exemption, which allows packages to enter the country duty-free as long as they are valued at $800 or less.

That goes into effect on May 2 for packages from China and Hong Kong. They will be tariffed at 120% or face a $100 postal fee per item, increasing to $200 on June 1. Postal carriers will decide whether to pay the percentage-based tariff or the item-based duty, but the extra costs are expected to be passed down to consumers.

“Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025,” Temu and Shein said in their statements.

The good news is that both e-commerce providers appear to have built up inventories to serve US customers over the next week at existing prices. “Until April 25, prices will stay the same, so you can shop now at today’s rates,” Temu said. “We’ve stocked up and stand ready to make sure your orders arrive smoothly during this time.”

Still, the announcement may mark the end of an era for both Temu and Shein, which rose to popularity in recent years by offering US consumers cheap goods directly from Chinese manufacturers. Temu has halted its Google ad campaigns as traffic declines.

For now, the two companies merely say, "We’re doing everything we can to keep prices low and minimize the impact on you," although there's been speculation that Chinese merchants will develop workarounds to bypass the tariffs.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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