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Amazon is closing both of its Amazon Style clothing stores, according to Bloomberg.
Amazon Style was the brand's first physical clothing store. It had two locations—one in L.A., which opened in March 2022, and another in Columbus, Ohio, which opened in October 2022. Both will close on Nov. 9.
At Amazon Style, shoppers would browse items and scan a QR code for those they liked. An employee would then gather the garments in the proper color and size for the shopper to try on in a fitting room. According to Amazon, this made the stores less cluttered.
In a statement to The Verge, Amazon said it's refocusing on its online fashion shopping experience and other retail chains. “We’re working closely with our affected employees to help them find new roles within Amazon. Physical retail remains an important part of our business, and we’re continuing to invest in growing our grocery stores business, which spans Amazon Fresh, Whole Foods Market, Amazon Go, and third-party partnerships," a spokesperson says.
The brand has been closing retail stores left and right. That includes all 68 pop-up, 4-star, and Amazon Books retail stores and eight of its cashierless grocery stores. It still has over 500 Whole Foods stores, 44 Amazon Fresh stores, and 22 Amazon Go locations.