It's Prime Day once again, and if you've wondered how your spending stacks up with the rest of America, you're in luck: A new study from Upgraded Points paints a picture of how each state compares in Amazon spending.
By surveying 3,200 online shoppers across the country and asking them questions about their level of obsession with Amazon and their spending habits, some insights emerged. One noteworthy finding is that Americans spend an average of $117 on Prime Day sales. Average monthly spending in general on Amazon amounts to $91.75.
Comparing the shopping habits of Prime members with non-members shows a significant difference, with members spending $110 on Amazon monthly and non-members spending $38 per month on average.
Looking at individual state spending, Tennessee came in on top with average Amazon monthly spending of $124.22 a month, or nearly $1,500 per year, followed by Delaware at $114 per month, Wisconsin at $113.66, Iowa at $113.46, and Washington at $112.06. The states that spend the least are led by West Virginia, at $56.10 on average per month, followed by Minnesota at $68.86, Indiana at $72.87, Missouri at $74.78, and Maine at $75.00
As for shopping frequency, 25% of Americans buy from Amazon once or more a week. When exploring generational preferences, the report shows that Gen Xers spend the most: 33% of Gen X respondents admitting to Amazon shopping every week or even more frequently.
Prime memberships offer a range of subscription benefits, including free shipping, access to the Prime Video streaming service, and discounts at Amazon-owned Whole Foods. The package costs $14.99 per month, or $139 per year—but to save on fees, 31% of Gen Zers say they use their parents' Prime membership.
The study also asked respondents what they would be willing to forgo for a year just to keep using the online shopping platform. For instance, 57% of those surveyed say that they would give up drinking for a year if it meant they could still use their Amazon account, while 26% would give up traveling. Perhaps most shocking: 34% of women say they'd give up sex for a year so long as their Amazon access remained.