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Design for Amazon 'Helix' HQ in Virginia Looks Like the Poop Emoji

Amazon calls the new building 'The Helix.' But users on social media can't help but point out the design's similarity to the poop emoji.

 & Michael Kan Principal Reporter

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(Credit: Amazon)


Does Amazon’s new building look like an ice cream swirl? Or what about a poop emoji? 

The internet certainly has opinions on the design for the company’s new office building in Arlington, Virginia, where Amazon is establishing a second headquarters. On Tuesday, the e-commerce giant debuted images for the upcoming building, which is dubbed "The Helix.”

The result is a spiral glass tower lined with leafy trees. The design certainly stands out; internet users couldn’t help but notice the similarities to another infamous swirl—the poop emoji.

Amazon settled on the design, noting that helixes can be found across nature, including in pinecones, seashells, and in our DNA. “A true double helix in shape and structure, this unique building will feature two walkable paths of landscaped terrain that will spiral up the outside of the building, featuring plantings you may find on a hike in the Blue Ridge Mountains of Virginia,” the company said in the announcement.

The helix building
Credit: Amazon

It’s not the first time Amazon has tried to meld nature and architecture in one building. In 2018, the company completed construction of The Spheres, a bubble-shaped office structure it built for its Seattle headquarters that’s also filled with trees and plants inside. 

Amazon plans on using the Helix to give local employees an “alternative” office environment. The building will be erected alongside three, more conventional-looking 22-story office buildings. All the structures will also run on renewable energies to help Amazon meet its goal of becoming a net-zero carbon company by 2040. 

The company is dubbing the entire site the “PenPlace,” which will come with retail shops, restaurants, and an outdoor park area. Amazon says it submitted the plans for the new headquarters to city planners, so local citizens will have a chance to weigh in.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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