PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

RSAC 2026: The Surprising Reason Phishing Still Works on Everyone

It's not your password—it's your brain. Understanding why we fall for scams is the first step to stopping them.

 & Neil J. Rubenking Principal Writer, Security

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
(Credit: Getty Images)

What’s the most dangerous component of an automobile? The nut behind the wheel, of course. The same is true in cybersecurity. You can have the most amazing security system in place, and it won’t do any good if someone persuades an unsuspecting user to unlock it. Randy Rose is the vice president for security operations at the Center for Internet Security, and in a presentation at the RSAC Conference in San Francisco, Rose took attendees on a journey inside the mind, seeking to understand just why we are all so easy to fool.

In his introduction, Rose pointed out that his presentation is not cyber-focused at all. Rather, it looks at long-standing persuasion techniques used by con men and phishing fraudsters alike. He also called out PCMag for mentioning his talk in our conference preview. Thanks for the shoutout!


Humans: The Most Dangerous Component of Security

Rose opened by reviewing an eclectic collection of studies on how humans make bad choices. Yale psychologist and researcher Stanley Milgram demonstrated that good people will do bad things if enjoined to do so by an authority. Psychologist Robert Cialdini identified seven types of influence that can spark agreement.

Perhaps most importantly, he referenced the work of Nobel Prize winner Daniel Kahneman. Kahneman identified two systems the brain uses to make decisions. “System 1 is fast, automatic, emotional, and intuitive,” noted Rose, “while System 2 is slow, effortful, logical, and deliberate. We live in System 1 all day, every day.” Rose explained that System 2 thinking literally uses more of your body’s energy, and that having evolved through periods of scarcity, we’re inclined to avoid expending that energy.

Rose pointed out that our decision-making, especially System 1 decision-making, is affected by cognitive biases and logical fallacies. “A lot of us don’t realize that the mistakes we make when we’re trying to make decisions are things that we could avoid if we knew how,” said Rose. He noted that we can’t really eliminate biases and fallacies; the best we can do is recognize them and deploy mitigation tactics. “But this is a System 2 problem,” he continued, “so our brain is going to fight it every step of the way.”

Rose went on to review several cognitive biases common in the cybersecurity field, such as assuming correlation between unrelated events or anchoring too strongly on a single data point. He noted that the Dunning-Kruger effect, where those with the least ability rate themselves highest and vice versa, is all too common in the cyber world. “The highest caliber people I’ve ever worked with tend not to promote the work they’re doing,” he said. “They tend to question everything.”


Slowing Down: The Key to Outsmarting Scammers

Rose pointed out that phishing remains the top entry vector for cyberattacks and that our attempts to train users to detect it are misguided. “Our training is noisy,” said Rose. “We focus on what to look for instead of how to think about it.” He went on to explain that AI is gradually eliminating all those red flags we were trained to spot. “The way that AI is changing the phishing game, the things we told people to look for in the past aren’t necessarily applicable,” said Rose.

Rather than look for signs of phishing or other fraud, Rose advised his listeners (and all of us) to slow down and be skeptical. “Slowing down helps a lot,” noted Rose. “It can push your brain into System 2 thinking.” He went on to recommend exercises such as reflecting on your own thinking, walking through your thinking processes with others, and even challenging your long-standing beliefs. The point is to get away from lazy (but practical) System 1 thinking and apply your brain’s full power to seeing through any fraud or deception.

In the age of AI-driven scams, the best defense isn't spotting red flags—it's thinking harder, slower, and smarter than the attacker.

About Our Expert

Neil J. Rubenking

Neil J. Rubenking

Principal Writer, Security

My Experience

When the IBM PC was new, I served as the president of the San Francisco PC User Group for three years. That’s how I met PCMag’s editorial team, who brought me on board in 1986. In the years since that fateful meeting, I’ve become PCMag’s expert on security, privacy, and identity protection, putting antivirus tools, security suites, and all kinds of security software through their paces.

Before my current security gig, I supplied PCMag readers with tips and solutions on using popular applications, operating systems, and programming languages in my "User to User" and "Ask Neil" columns, which began in 1990 and ran for almost 20 years. Along the way, I wrote more than 40 utility articles, as well as Delphi Programming for Dummies and six other books covering DOS, Windows, and programming. I also reviewed thousands of products of all kinds, ranging from early Sierra Online adventure games to AOL’s precursor Q-Link.

In the early 2000s, I turned my focus to security and the growing antivirus industry. After years of working with antivirus, I’m known throughout the security industry as an expert on evaluating antivirus tools. I serve as an advisory board member for the Anti-Malware Testing Standards Organization (AMTSO), an international nonprofit group dedicated to coordinating and improving testing of anti-malware solutions.

The Technology I Use

Much of the testing I do, particularly testing with real-world ransomware, is just plain dangerous. To perform such tests safely, I sequester them inside virtual machines managed by VMWare Workstation. For cross-platform testing, I use a MacBook Air, a Google Pixel 4, and a 6th-generation iPad.

I rely on my Delphi coding skills to create and maintain small applications. These include programs to check whether an antivirus correctly handled the malware it detected, launch dangerous URLs and record the security program’s reaction, and analyze the malware that I collect for use in testing. I also wrote a tiny browser and text editor for use in testing security apps that have predefined reactions for known products.

I do my writing and research on a Dell OptiPlex desktop, relying on Microsoft Word (my fingers know all the shortcuts). Many of my articles include charts and analysis; Excel is my go-to for those. When work hours end, though, I escape the bounds of Microsoft and Windows. There’s an iPhone in my pocket, I relax with my oversized iPad, and my Kindle Oasis is always loaded with the best science fiction and fantasy.

Read full bio