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FTC: Impersonation Scams Increasingly Rely on Emails, Texts Over Phone Calls

The FTC says 'reports of scams starting with a phone call have plummeted' as more scammers switch to emails and texts to phish potential victims.

 & Michael Kan Principal Reporter

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Scammers are now tricking victims more through emails and texts than via phone calls, according to new data from the Federal Trade Commission.

The FTC today released stats about impersonation scams, which involves fraudster pretending to be a well-known business or government official. 

The agency says criminals appear to be switching tactics. “Comparing 2020 to 2023, for example, reports of scams starting with a phone call have plummeted, while reports of scams starting with a text or email have increased,” the commission said in the report. 

(Credit: FTC)

Indeed, in 2020, about 67% of all impersonation scams started with a phone call, based on the FTC’s consumer complaints. But since then, the proportion has fallen to 32%. Meanwhile, impersonation scams that started with an email made up 26% of the complaints while text-based scams comprised 14%, bringing the combined total to 40%. 

The FTC issued the report to warn the public about the threat. Last year, it received “more than 330,000 reports of business impersonation scams and nearly 160,000 reports of government impersonation scams,” resulting in $1.1 billion in losses. In that same period, affected consumers reported surging losses through bank transfers and cryptocurrency transactions.

“And reports show an increasingly blurred line between business and government impersonation scams,” the FTC added. “Many scammers impersonate more than one organization in a single scam—for example, a fake Amazon employee might transfer you to a fake bank or even a fake FBI or FTC employee for fake help.”

The report goes on to list the top five ways impersonation scams target victims. This includes sending fake security alerts to users about suspicious activity on their accounts. “When consumers respond, they’re told to ‘transfer’ their funds for their own protection. But the only ‘transfer’ that takes place is straight into a scammer’s often untraceable pocket,” the FTC said. 

The scammers will also resort to sending messages about bogus renewal notices for subscription services or made-up problems with the delivery of a package. The FTC adds that such messages “copy the look of genuine communications from well-known companies or government offices,” all the while playing on the consumer’s emotions by making it seem like they’re facing an urgent and worrisome situation. 

In response, the FTC recommends users avoid clicking or responding to unexpected messages. “Slow down. Scammers want to rush you,” the commission added. “Instead, take the time to check it out and talk with someone you trust. Anyone who pressures you to act fast is almost certainly a scammer.”

For more tips, check out our guide on how to spot email and SMS phishing attempts

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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