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Growing Number of Ransomware Victims Are Refusing to Pay

Companies are now more adept at recovering from ransomware attacks, providing less of an incentive to pay the hackers, according to Coveware.

 & Michael Kan Principal Reporter

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For years, ransomware gangs have terrorized companies, schools, and hospitals, but in a sign of progress, more victims are refusing to give into the ransom demands. 

In Q4, the proportion of victims that paid to free themselves from a ransomware attack declined to a record low, at only 29%, according to Coveware, a cybersecurity provider that helps companies fend off ransomware assaults. 

Q4 also wasn't a one-off. Coveware's data shows a growing trend of more companies refusing to pay that began about three years ago, when around 60% gave into ransomware demands. 

(Credit: Coveware)

As for why, Coveware says the entire industry has become more adept at responding to a successful ransomware incident. Normally, these attacks can encrypt entire fleets of computers while also looting confidential information. However, Coveware notes that many companies are able to recover from a ransomware attack using their own backups.   

In addition, more victims are realizing that paying a ransom offers no guarantee that the looted data will ever be erased. Instead, it could be secretly traded to other cybercriminal groups. At the same time, the ransomware gang could use the looted data to help it target the victim again. 

Coveware adds: “The industry continues to get smarter on what can and cannot be reasonably obtained with a ransom payment. This has led to better guidance to victims and fewer payments for intangible assurances.” 

(Credit: Coveware)

On the downside, ransomware gangs continue to extract a large amount of funds from victims who do pay up. In Q4, the average ransomware payment reached $568,705, up from $408,644 a year ago. At the same time, the number of data breaches in 2023 reached a new record high, involving 3,205 publicly known compromises, according to the Identity Theft Resource Center. 

Coveware publishes the data as the company is urging the industry to establish a stronger united front to take down the ransomware scourge. This includes collaborating with law enforcement over the long term, rather than merely asking them for assistance during a ransomware attack. 

“We would estimate that less than 10% of those same (ransomware) victims, when contacted by law enforcement for further assistance in the months and years afterwards, actually continue to collaborate,” Coveware says. “This lack of follow through badly hamstrings law enforcement bodies as they can not bring investigations to a close without collecting proper evidence from victims.” 

According to Coveware’s data, most victims hit with ransomware are largely small to medium businesses with an employee headcount lower than 1,000 people.

(Coveware)

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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