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Texas Sues Google for Violating State's Biometric Privacy Law

The lawsuit arrives after Google settled a similar lawsuit in Illinois for $100 million over the Google Photos 'Face Grouping' feature, among other things.

 & Michael Kan Principal Reporter

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The attorney general in Texas is suing Google over claims the company has been illegally collecting people’s biometric data without user consent through various products, including Google Photos and Google Assistant. 

AG Ken Paxton announced the lawsuit today, which accuses Google of violating a Texas biometric privacy law passed in 2009.  

The law requires companies to receive consent before capturing biometric data from a user, including their fingerprint, voiceprint, or a record of their “face geometry.” Paxton’s lawsuit claims Google has been in violation of the law since 2015 starting with a Google Photos feature called “Face Grouping," which uses facial recognition to find images of people in a photo collection. 

“Many Texans do not know or understand that Google powers Google Photos by recording and analyzing sensitive biometric information. But, even more striking is the fact that, through the Face Grouping process, Google captures and stores sensitive biometric data about Texan users and non-users alike—and Google stores that data for an unreasonable amount of time,” the lawsuit alleges.  

The complaint adds: “Even more troubling, when the mother uploads video of the birthday party, Google runs facial recognition on every face detected in that video, including the faces of uninvolved bystanders in the park, restaurant, or schoolyard.”

The lawsuit goes on to claim Google is also capturing the biometric data without consent through the Nest Hub Max’s facial-recognition feature called Face Match and through Google Assistant, which can create a voice model to recognize the user.

“Google’s indiscriminate collection of the personal information of Texans, including very sensitive information like biometric identifiers, will not be tolerated,” Paxton said in the announcement. “I will continue to fight Big Tech to ensure the privacy and security of all Texans.” 

But in an email, Google denied any wrongdoing. "AG Paxton is once again mischaracterizing our products in another breathless lawsuit. For example, Google Photos helps you organize pictures of people, by grouping similar faces, so you can easily find old photos. Of course, this is only visible to you and you can easily turn off this feature if you choose and we do not use photos or videos in Google Photos for advertising purposes," a company spokesperson said.

"The same is true for Voice Match and Face Match on Nest Hub Max, which are off-by-default features that give users the option to let Google Assistant recognize their voice or face to show their information. We will set the record straight in court," the Google spokesperson added.

If Paxton wins the court case, then the company faces the prospect of paying a sizable penalty. The lawsuit is demanding the tech giant pay $25,000 per violation while noting Google likely has millions of users in the state. 

Google settled a similar dispute in Illinois. In 2016, several residents in the state brought a class-action lawsuit against the company, claiming Google violated Illinois' biometric privacy act by collecting and saving data about people's faces without proper notice and consent. Google decided to settle the case by paying $100 million to eligible residents in the state.

In February, Paxton also sued Facebook’s parent Meta for breaking Texas' biometric privacy law over claims the company has been repeatedly capturing biometric data from people’s photos and videos without user consent.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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