(Credit: Qualcomm)
Qualcomm is expanding beyond its well-known Snapdragon chips for phones and PCs. Its new Dragonwing brand focuses on industrial and enterprise technology, offering solutions for businesses in energy, manufacturing, telecom, and more.
Dragonwing combines AI processing, energy-efficient computing, and advanced connectivity. Qualcomm says the technology could power devices like industrial cameras, drones, and robotics. It’s not just about future products, though—Dragonwing also covers existing platforms already used in supply chain systems, utilities, and manufacturing.
The brand will officially debut at Mobile World Congress next week and Embedded World a week later, where Qualcomm is expected to highlight products and partnerships. The company says the name represents progress and innovation, while its purple branding blends Snapdragon’s red with Qualcomm’s corporate blue.
Snapdragon itself isn’t going anywhere. It will remain the name of Qualcomm’s consumer products, such as chips for smartphones, laptops, and wearables. Dragonwing simply clarifies what tech is designed for business and industrial use.
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As AI, edge computing, and IoT become more important for modern industries, Qualcomm’s move with Dragonwing puts it in more direct competition with enterprise-focused rivals like Nvidia. It seems to signal that the company wants an even bigger role in future infrastructure.
This also comes as Apple just introduced the iPhone 16e, which uses Apple's first modem instead of Qualcomm's.
We'll have plenty more to report from MWC soon. Until then, take a look at what Qualcomm's done in the PC space thanks to its combination of performance and low-power needs.