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Samsung Laying Off Thousands in Global Cuts Despite AI Chip Boom

Samsung is reportedly planning to reduce its workforce by up to 30% in some divisions by the end of this year.

 & Kate Irwin Reporter

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Samsung is starting to lay off staff globally, impacting up to 30% of employees in some divisions by the end of this year, according to three sources familiar with the scope of the layoffs, Reuters reports Wednesday.

Sales and marketing departments are reportedly being reduced by 15%, while up to 30% of administrative staff are expected to be laid off. Samsung has about 25,000 sales and marketing staff, according to the report, meaning over 3,700 employees may be included in the layoffs.

Half a dozen other sources confirmed the global layoffs at Samsung more broadly, which are expected to impact staff across Samsung divisions in the Americas, Europe, Asia, and Africa. Samsung has nearly 270,000 employees globally across 76 countries, according to its website, citing data from late last year. Some staff in China and India will be losing their jobs, impacting up to 1,000 people in India alone, a source told the outlet. Samsung began notifying employees about three weeks ago.

Earlier this year, Samsung, which is headquartered in South Korea, reportedly imposed six-day workweeks for its executives to combat what it believes to be a financial "crisis" at the company. Samsung is still profitable, however, despite seeing a dramatic fall in quarterly operating profits from late 2022 until the end of 2023 and not having a great year overall last year.

Samsung reported operating profits of $4.9 billion last fiscal year, per data on its website, and saw a 900% spike in profits earlier this year in part due to chip demand spurred by a global surge in artificial intelligence development and training. In May, Samsung replaced its chief chip executive to oversee its semiconductor business and try to rebound from its financial struggles. Company stock is down about 8% in the past year, though it's still up nearly 38% in the past five years.

Samsung tells Reuters that its layoffs are routine, however, and part of its plan to become a more efficient company. Samsung has not responded to PCMag's request for comment.

About Our Expert

Kate Irwin

Kate Irwin

Reporter

I’m a reporter for PCMag covering tech news early in the morning. Prior to joining PCMag, I was a producer and reporter at Decrypt and launched its gaming vertical, GG. I have previously written for Input, Game Rant, Dot Esports, and other places, covering a range of gaming, tech, crypto, and entertainment news.

I’ve been a PC gamer since The Sims (yes, the original) in the CD-ROM days. I still think about my first-gen pink iPod mini, which, looking back, was not so mini. In 2020, I finally built my own custom Windows PC for gaming with a 3090 graphics card, but I also regularly use Mac and iOS devices. As a reporter, I’m passionate about documenting the wide world of tech and how it affects our daily lives.

My Areas of Expertise

  • Microsoft
  • Google
  • Artificial intelligence 
  • Cybersecurity
  • Video games are a big one. I specialize in shooters (Apex Legends, Fortnite, Overwatch) but I occasionally test out other genres as well, especially indie games or cozy games (The Sims series, Animal Crossing). 
  • The business and tech that powers video games
  • Cryptocurrency and blockchain technology
  • Social media platforms, including Meta’s apps, X/Twitter, Telegram, TikTok, etc.
  • Tech regulation

The Technology I Use

  • MSI gaming laptops
  • Nvidia graphics cards
  • AMD CPUs
  • MacBook Pro and Air laptops
  • An iPhone from 2019 (though I’m thinking about getting a “dumb phone” like the Light Phone)
  • Nintendo Switch
  • PlayStation 5
  • Freewrite Traveler 
  • At home: Sonos speakers (we have them all over the house), Philips Hue + Ring security products

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