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Intel Takes a Hit As Consumers Stop Buying PCs Amid Downturn

"Some of our largest customers are reducing inventory levels at a rate not seen in the last decade," Intel's CEO Pat Gelsinger said.

 & Michael Kan Principal Reporter

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Intels says PC demand has fallen to the point PC makers are drastically slashing their product inventory levels, leading to a drop in orders for the company’s processors. 

The weakening demand caused Intel’s revenue to decline 22% year-over-year during the second quarter. In addition, the chip maker failed to make a profit  during the period and instead posted a $500 million loss. 

“Importantly, our Q2 PC unit volumes suggest we are shipping below consumption as some of our largest customers are reducing inventory levels at a rate not seen in the last decade,” said company CEO Pat Gelsinger in an earnings call.  

Intel slide
Intel's revenue for its client group, which covers consumer PCs.

According to Intel’s estimates, the total addressable market for PCs is expected to shrink by 10% for this year. Gelsinger noted “ broadening consumer weakness” for the products, although the company is still seeing some PC demand in the enterprise space.

It marks a huge reversal from 2020 and 2021 when the PC market saw skyrocketing demand on the COVID-19 pandemic sparking a push to work and study from home. This caused PC shipment levels to reach a level not seen in a decade.

Intel is now blaming the disappointing financial performance largely on the ongoing economic downturn at a time when consumers are also facing sky high inflation. The fears of a recession, and weakening demand, are triggering PC vendors to reduce their inventory levels to save on costs. 

Intel’s CFO David Zinsner said another factor was a “worse-than-expected COVID-driven demand reduction and supply dislocations in China.” However, he expects Intel’s revenues to pick up in the coming months as PC vendors resume chip orders to refill their inventories. 

“We do feel we are at the bottom of revenue here,” Zinsner said. “We have a good set of products coming in the second half of the year.” One of those products will be Intel’s upcoming 13th generation Core “Raptor Lake” processors, which will likely arrive around October. In addition, Intel is planning to raise prices for the company's chips.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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