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Business Choice Awards 2018: Printers

Only one manufacturer gets all the kudos from PCMag readers year after year as the best office printer maker. Read on to find out who it is.

 & Eric Griffith Senior Editor, Features

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Perhaps your office has tried to go paperless—using PDFs for documents, switching to digital signatures, etc. But chances are, you still have to print things out. It's just how things still are today, in any business. But that doesn't mean your work should suffer by having a bad printer.

That's why every year we ask our readers to rate the very best printers, based on what they use every day at work. The questions take into account the reliability of the printers, services offered for tech support and repairs, but most importantly, how people feel about their work printers and if they'd ever recommend printers from the same brand manufacturers to their colleagues.

This is the fifth year we've rated work printers, and for the fifth time we're giving away the Business Choice award to the same manufacturer PCMag readers recommend to us again and again. Read on to see which brand you should use at your office.

You can be part of Business Choice! Sign up for the Readers' Choice Survey mailing list to receive invitations in the future.

Printers for Work

Brother International is in a class by itself when it comes to printers recommended for the office (and at home). Continuing a trend it began last year, Brother kicks off with an overall score that makes itt clear readers love their Brother.

Business Choice 2018 BC18 - Printers - Overall Scores

It didn't take much for Brother to win—it just had to stay with the same overall score (and ancillary scores) it had in 2017. It did just that, with an overall 8.6 (out of 10 as the best), just like last year.

Brother also topped or tied in every other category we measured. It tied with HP for setup satisfaction with an 8.8. It was on top for reliability (8.9) and the likelihood to get a recommendation (8.7). That last one only translated to a Net Promoter Score (NPS) of 57 percent, but that's the lead for this product category, even if it's not a ringing endorsement NPS-wise. Brother also had the lowest percentage of people needing tech support (7 percent) or product repairs (2 percent)—both improvements over last year, as well.

Epson has to be singled out and not for something positive: last year it was in second place with a respectable 8.2 overall score. This year, it dropped a half point to 7.7, which is not a great sign. Epson was also down in reliability (8.0, down from 8.5) and recommendation (7.7, down from 8.2). The other vendors with results this year are big names like HP and Canon; both had an 8.1 overall score last year. Canon remains in that spot, while HP ticked up a notch to 8.2 overall. Samsung was in the mix last year, but didn't get enough responses to make the cut for 2018.

Related Story See all of our survey results for business printers.

WINNERS: PRINTERS AT WORK

Business Choice seal

Brother
Oh, Brother... how do you do it? Year in and year out, the company has walked away with the highest award we can give in printers, both for play at home and for getting serious work done. This year is no exception; it would take serious missteps for the company to become anything less than beloved at this point.

Methodology

We email survey invitations to PCMag.com community members, specifically subscribers to our What's New Now mailing list. This survey was hosted by Equation Research, which also performs our data collection. This survey was in the field from June 4, 2018 through June 25, 2018.

Respondents were asked to rate their work printer using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.

Because the goal of the survey is to understand how the email marketing solutions compare to one another and not how one respondent's experience compares to another's, we use the average of the email marketing solutions' rating, not the average of every respondent's rating. In all cases, the overall ratings are not based on averages of other scores in the table; they are based on answers to the question, "Overall, how satisfied are you with your printer?"

Scores not represented as a percentage are on a scale of 0 to 10 where 10 is the best.

Net Promoter Scores are based on the concept introduced by Fred Reichheld in his 2006 best seller, The Ultimate Question, that no other question can better define the loyalty of a company's customers than "how likely is it that you would recommend this company to a friend or colleague?" This measure of brand loyalty is calculated by taking the percent of respondents who answered 9 or 10 (promoters) and subtracting the percent who answered 0 through 6 (detractors). (For more, read PCMag's Top Consumer Recommended Companies for 2018.)

If you would like to participate in PCMag's monthly Readers' Choice surveys and to be eligible for our monthly sweepstakes promotion, please sign up for What's New Now today.

About Our Expert

Eric Griffith

Eric Griffith

Senior Editor, Features

My Experience

I've been writing about computers, the internet, and technology professionally since 1992, more than half of that time with PCMag. I arrived at the end of the print era of PC Magazine as a senior writer. I served for a time as managing editor of business coverage before settling back into the features team for the last decade and a half. I write features on all tech topics, plus I handle several special projects, including the Readers' Choice and Business Choice surveys and yearly coverage of the Best ISPs and Best Gaming ISPs, Best Products of the Year, and Best Brands (plus the Best Brands for Tech Support, Longevity, and Reliability).

I started in tech publishing right out of college, writing and editing stories about hardware and development tools. I migrated to software and hardware coverage for families, and I spent several years exclusively writing about the then-burgeoning technology called Wi-Fi. I was on the founding staff of several magazines, including Windows Sources, FamilyPC, and Access Internet Magazine. All of which are now defunct, and it's not my fault. I have freelanced for publications as diverse as Sony Style, Playboy.com, and Flux. I got my degree at Ithaca College in, of all things, television/radio. But I minored in writing so I'd have a future.

In my long-lost free time, I wrote some novels, a couple of which are not just on my hard drive: BETA TEST ("an unusually lighthearted apocalyptic tale," according to Publishers' Weekly) and a YA book called KALI: THE GHOSTING OF SEPULCHER BAY. Go get them on Kindle.

I work from my home in Ithaca, NY, and did it long before pandemics made it cool.

The Technology I Use

My first computer was a Laser 128, an Apple II-compatible clone with an integrated keyboard, matched with an eye-straining monochrome green monitor. I used it to type papers in college for other people for money...until I discovered the Mac SE in the college computer room. That changed my life. My first cellphone was a Samsung Uproar—the silver one with the built-in MP3 player from the Napster days (the pre-iPod era).

I use an iPhone 15 Pro hourly and an iPad Air infrequently (but I'm always in the market for a cheap Android tablet). I have a PlayStation 5 just to play Spider-Man, and several Windows machines, including a work-issued Lenovo ThinkPad. I talk to Alexa and Siri all day long. I do the majority of my computing on a 15-inch LG Gram laptop attached to a Thunderbolt hub to run a multi-monitor setup—I overdid it on the power needed to simply work from home.

I'm most at home in Microsoft Word after decades of writing there. More and more, I turn to services like Google Docs, using tools like Grammarly. I use Google's Chrome browser due to an addiction to several extensions I think I can't live without, but probably could. I use Excel extensively on data-intensive stories, but for chart creation, we've switched over entirely to using Infogram for interactive features that are hard to find elsewhere. I do a lot of graphics work for my stories, but limit myself to the free and amazing Paint.NET software to edit images.

I'm a firm evangelist for using the cloud for backup and syncing of files; I'm primarily using Dropbox, which has never failed me, but I also have redundant setups on Microsoft OneDrive, plus extra picture backups on Amazon Photos and iCloud. Why take chances? For entertainment, mine is a streaming-only household—my kid has never seen network TV and barely been exposed to commercials, thanks to Roku and Amazon Music. The house is peppered with smart speakers from Amazon for instant gratification and control of smart home devices like multiple Wyze cameras and Nest Protect smoke detectors. I've got accounts on all the major social networks, to my horror. I have a robot vacuum for each floor of the house. I want a 3D printer, but not sure what I'd use it for.

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