AI is the hot topic in tech right now, and Adobe is using its Max conference this year in Los Angeles to promote its own Firefly image-generating AI technology.
The company unveiled Firefly Image 2 Model, which, according to Adobe, "generates higher-quality imagery, renders humans more accurately and enhances text alignment." You can check those claims by trying it out in the standalone web version of Adobe Firefly.
Two more new Firefly AI models include the Adobe Firefly Vector Model and the Adobe Firefly Design Model for template generation. In all, Adobe said it was adding over 100 new AI features to its product suite.
Earlier this month Adobe announced the availability of Photoshop on the web, Photoshop for ChromeOS, and Project Stardust, which automatically selects objects in images and lets you move, resize, edit, or delete them.
Adobe claims that its new Firefly Vector Model is the first generative AI for creating vector graphics via text prompts. The feature will start out as a Text to Vector Graphic feature in Illustrator, and Adobe is also adding new beta features: Retype lets designers identify and edit fonts from static text, and Mockup can transform graphics into product and branding mockups.
Adobe Express, the no-expertise-required web-based design tool is also getting more AI in the form of the Firefly Design Model, which allows you to generate templates with a new Text-to-template feature. There's also Generative Fill, which previously arrived in Photoshop. This lets you add people, objects, and backgrounds to existing images using descriptive text prompts. Finally, Express is getting Drawing and Painting tools, as well as a Translate feature that supports 45 languages.
Adobe Lightroom, the pro photographer’s best friend, is adding a new Lens Blur tool that will simulate the look of a high-price, low F-stop lens.
Improved text-based editing is coming to the Premiere Pro video editing application. Another new Premiere Pro beta feature will be welcomed by influencers and vloggers: the ability to publish directly to social networks including Facebook, Instagram, TikTok, and YouTube.
For enterprise content producers, Adobe showcased GenStudio, which, according to the company, "brings the best of content ideation, creation, production and activation together with customized Firefly generative AI at the core to revolutionize the enterprise content supply chain." It integrates Creative Cloud, Firefly, Express, Frame.io, Analytics, AEM Assets, and the company's Workfront project manager.
Finally, Adobe’s answer to ShutterStock and Getty Images, Adobe Stock, is getting a new content type for users to license: Video templates for motion graphics and video.
You can sign up for the conference at max.adobe.com to learn a lot more of what the creative software giant has in store. It's free admission for online remote attendees. You can also watch the procedings on YouTube (below).