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Unity Says Goodbye to Its CEO After Backlash Over Game Install Fees

John Riccitiello has decided to retire weeks after Unity sparked outrage over the company's effort to squeeze out more revenue from game developers.

 & Michael Kan Principal Reporter

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Unity is parting ways with its controversial CEO following weeks of backlash from the game development community. 

According to Unity, John Riccitiello has decided to retire and step down as company CEO, president, and chairman, effective immediately. 

Unity didn’t offer an explanation for Riccitiello’s retirement. But the company’s reputation took a dive last month after announcing a controversial plan for customers of its game engine: On top of the existing licensing cost, software developers could face an additional fee each time their game was installed on a device. 

The per-install-fee immediately faced a harsh reception from developers, especially since consumers can install a PC title multiple times on different devices, which would saddle game makers with more fees. The blowback was so bad that many developers announced they would switch to another game engine. 

Meanwhile, some users condemned Riccitiello, who was previously chief executive at EA. During his time there, he reportedly floated the idea of charging Battlefield players an extra dollar to reload their guns while playing the game. “We’re not gouging, but we’re charging,” he said during a stockholders meeting in 2011. 

Unity has since apologized and scaled back its plan to charge more fees for developers using the company’s game engine. Although Riccitiello is leaving the company under a cloud of public scorn, Unity lauded his contributions during his near decade-long tenure at the game engine provider. 

“John has led Unity through incredible growth over the last nearly 10 years, helping us transition from a perpetual license to a subscription model,” noted Roelof Botha, who is taking over as Unity’s chairman. “Unity would not be where it is today without the impact of his contributions.”

To replace Riccitiello, Unity has tapped James Whitehurst, a former executive at IBM and Red Hat, to act as interim CEO. “The Board will initiate a comprehensive search process, with the assistance of a leading executive search firm, to identify a permanent CEO,” the company added. “Riccitiello will continue to advise Unity to ensure a smooth transition.”

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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