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No April Fools' Joke: Asus' Steam Deck Rival, the ROG Ally, Is a Real Product

For some reason, Asus decided to announce the ROG Ally handheld PC on April Fools' Day, which caused many users to assume the device was a joke.

 & Michael Kan Principal Reporter

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UPDATE 4/25: We spent some time with this highly anticipated Windows 11 gaming handheld. Check out our first impressions.

Original Story:
It turns out the handheld gaming PC that Asus introduced on April Fools’ Day is no joke.

The upcoming product is called the ROG Ally, and it’s poised to be a competitor to Valve’s Steam Deck, another handheld gaming PC that starts at $399. But for some reason, Asus decided to debut the Ally on April 1, when tech companies have a long history of unleashing fake products on the infamous holiday. 

Hence, many users on social media assumed the device was bogus, especially since the company’s video about the product contained several corny jokes. But on Monday, Asus’ social media accounts clarified and said the ROG Ally is real.

That'll be a relief to numerous users who saw the company's initial announcement. “I don't even get the joke,” wrote one user on Facebook. “Handheld gaming devices are more popular than ever. This seems like something ROG should be doing.”

What’s enticing about the ROG Ally is how it’ll run Windows 11 while using the “fastest AMD APU yet.” YouTuber Dave2D adds the product will specifically run an AMD Zen 4-based APU for “double the performance” of the Steam Deck, which features an older AMD Zen 2 APU processor and runs the Linux-based Steam OS, making it capable of playing Windows games. 

Another improvement is how the ROG Ally features a 7-inch 1080p 120Hz screen, over the Steam Deck’s 720p 60Hz display. Other features include a fingerprint scanner, a microSD card slot, and built-in speakers. In addition, the product can be connected to ROG’s external RTX 4090 GPU to add even more graphics horsepower. 

There’s currently no word on when the ROG Ally will arrive and for how much. Asus didn’t immediately respond to a request for comment. But users can learn when pre-orders for the product will be available through a Best Buy email sign-up page.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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