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Screw You, Google: 5 Easy Steps to Sidestep Big Data Collectors

Big Tech would like nothing more than to get their hands on your personal information and sell it to the highest bidder. In this week's SecurityWatch, we show you ways to protect your data.

 & Kim Key Senior Writer, Security

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It's the final week of Cybersecurity Awareness Month. Over the past few weeks, we've offered you tips on how to talk to your kids about cybersecurity, told you what to do when your personal information shows up in a breach, and we've even given you ways to disappear from the internet altogether. So this week, I want to show you who stands to gain from knowing the most about you.No, it's not that nosy high school acquaintance who always Likes your saddest-sounding posts on social media. It's not even the shadowy figure snooping around your accounts for money or clout. Instead, the entities who get the most from your lax cybersecurity habits are the most prominent players in the field—the major tech companies.Amazon, Apple, Facebook, Google, Microsoft, and Twitter collect tons of data about their users. Website Security Baron put together a visual representation of the types of information each company admits to collecting in their privacy policies. Not surprisingly, Facebook is the most aggressive in collecting and storing user information: It gathers information about your work, income level, race, religion, political views, and the ads you click.Why do big tech companies do this? As my colleague Senior Security Analyst Max Eddy writes, it's because our personal information is a form of currency online. It pays the bills for many of the free services and apps we use every day. If that makes you a little uncomfortable, there's help online. Plenty of services can help you lock down your presence and take control of your most valuable property: your personal information.Start cleaning up your online presence with a data deletion service like Abine's DeleteMe. It scrubs your information from the data broker websites that are in the business of buying and selling your info. Next, delete your accounts for services you don't use.Your following actions should be preventative. First, use a password manager to check for breached accounts and create strong, unique passwords for every site in the future. Second, use multi-factor authentication on all your accounts.You can also explore alternative ways of browsing online by using apps and sites whose business models don't rely on farming your user profiles for valuable information. For example, instead of Google, try DuckDuckGo. Likewise, instead of Apple Maps or Google Maps, use OpenStreetMap.There are many ways to reduce your digital footprint and strengthen your cybersecurity, from using masked email addresses to limiting the use of your phone number online. Have you tried anything to reduce your online presence and foil the big data collectors? Let us know in the comments.

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Keep Your ISP Out of Your Business With a VPN

Your ISP is probably interested in the content of this website. Last week, the Federal Trade Commission released a staff report detailing the privacy practices of AT&T, Charter, Comcast, Google Fiber, T-Mobile, and Verizon. The report states that broadband providers look for ways to target their customers for ads and promotions by analyzing their web traffic.Want a private browsing experience? Use a VPN. A VPN hides your IP address and encrypts your data over a network, which keeps your ISP and anyone else from accessing your information. However, even the best VPNs aren't necessarily the best security tools. As PCMag Senior Security Analyst Max Eddy writes, VPNs are still vulnerable to malware on your devices. In addition, cookies still allow companies to track your internet usage, but browsing the web in a truly anonymous manner can be achieved with Tor or by using Do Not Track systems. You can also block browser fingerprinting to keep from leaving traces of your activity online.VPNs also have to pay the bills, and for some, that means monetizing specific user data. Therefore, it's essential to read the privacy policy for the VPN you choose and find out as much as you can about the VPN company before you commit to using its services.

What Else Is Happening in the Online Security World This Week?

About Our Expert

Kim Key

Kim Key

Senior Writer, Security

My Experience

I review privacy tools like hardware security keys, password managers, private messaging apps, and ad-blocking software. I also report on online scams and offer advice to families and individuals about staying safe on the internet. Before joining PCMag, I wrote about tech and video games for CNN, Fanbyte, Mashable, The New York Times, and TechRadar. I also worked at CNN International, where I did field producing and reporting on sports that are popular with worldwide audiences.

In addition to the categories below, I exclusively cover ad blockers, authenticator apps, hardware security keys, and private messaging apps.

The Technology I Use

I like testing new software for work, but I'm less "plugged in" to the internet than I used to be. I tend to read app privacy policies to see what kind of data companies collect, and as a result of those findings, I don't use many mobile apps. In a similar vein, I was an early adopter of many social media platforms, but now I’m just an infrequent Reddit lurker.

I'm a gear junkie. I split my work time between a 2021 Apple MacBook Pro and a Lenovo ThinkPad. I shoot most of my videos for PCMag using a Canon M50, a Sony A7iii, and a Sony a6000. I edit videos using Final Cut Pro and Adobe Premiere Pro.

I write all of my words for PCMag either in the MS Notepad app on my ThinkPad or the Notes app on my iPhone 12 mini. If I'm traveling and working, I use my iPad to write short articles or take notes.

My dad built me my first computer sometime in the late '90s, and I used it for reading Encyclopedia Britannica and writing Sailor Moon fan fiction. My first phone was the ubiquitous Nokia candy bar.

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