PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

The Serious Flaw with Win 8 and Metro

 & John C. Dvorak Columnist, PCMag.com

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

The Windows 8 Metro interface has replaced icons with tiles to match the model created by the Phone 7 interface.

Thus, the problem with Windows 8 and Metro finally became clear to me when I was confronted by a wall of tiles and was lost. The sameness made it impossible to find anything. Why anyone would revert to vague and homogeneous tiles from highly identifiable icons is beyond my comprehension. Perhaps someone thinks it's more artsy.

People sense something is wrong. The miserable sales of the Phone 7 products reflect the user sensitivity. So what does Microsoft do? It pushes the same bad idea to the new OS. Win 8 will be a huge disappointment if Microsoft insists that these metro tiles are a good idea.

Let me pose a simple question: When you look at your desktop screen, how do you find the program you are looking for? You look for distinctive icons using your human ability to recognize patterns. It’s what we do best. You ignore the words beneath the icon. For example, you scan your desktop for a red flat cat, locate it, and click, knowing the program is Irfanview. We are so good at this that we can identify an upside down icon.

How is it a step forward to create a tile inscribed with the name of the program? An old alphabetized DOS listing is easier to navigate than a wall of tiles, on which nothing is immediately familiar. Our innate pattern recognition is short-circuited by similar tiles. You have to read text rather than react to an iconic image. And while colored tiles help a little, it's still problematic.

Icons are cardinal and we have only begun to explore their potential. Mac takes the icon approach to interesting and useful extremes. Even document icons are miniature and identifiable shrunken images of the title page. This is extremely useful.

It dawned on me that, while artistically interesting, the Microsoft wall of tiles presents a navigational dilemma. It's an out-and-out hindrance. As a user interface, it's actually a disaster. It's also a disaster for the Phone 7 phones. When I look for an app on my Android, I'm searching for the familiar icons. How is hunting for a tile with text on it an improvement?

Instead of going further in the direction of icon imagery, which the human brain seems to gravitate towards, Microsoft has stopped the bus and put it in reverse. The company should have pushed icons further, developing more complex and memorable shapes and forms. Moving icons, for example, have never been properly developed. There are endless and interesting possibilities never before explored. But Microsoft has essentially moved back to DOS and command line thinking. Text.

Some of the Linux community is falling into this sort of thinking and this includes a modified tile system with icons on top of tiles. Again, a tile is a tile with or without an icon on it. The brain is wired to find an icon against a neutral background in a sea of icons faster than an icon on a tile in a sea of tiles.

So why the tiles in the first place?

Few programmers are artists and few artists are programmers. Thus, we are getting the wrongheaded retro concept. This whole tiles idea looks good to someone who likes art. However, this design will continue down the road of ruin until Microsoft recognizes that people prefer the “traditional” Windows 7 GUI to Windows 8 Metro and also notes that sales aren’t reaching potential. The company will wonder why people are grumbling.

Well, I'm grumbling in advance and I know the reason why. Now you do, too.

I advise Microsoft to abandon this tile concept A.S.A.P., but it may be too late.

About Our Expert

John C. Dvorak

John C. Dvorak

Columnist, PCMag.com

John C. Dvorak is a columnist for PCMag.com and the co-host of the twice weekly podcast, the No Agenda Show. His work is licensed around the world. Previously a columnist for Forbes, PC/Computing, Computer Shopper, MacUser, Barrons, the DEC Professional as well as other newspapers and magazines. Former editor and consulting editor for InfoWorld, he also appeared in the New York Times, LA Times, Philadelphia Enquirer, SF Examiner, and the Vancouver Sun. He was on the start-up team for C/Net as well as ZDTV. At ZDTV (and TechTV) he hosted Silicon Spin for four years doing 1000 live and live-to-tape TV shows. His Internet show Cranky Geeks was considered a classic. John was on public radio for 8 years and has written over 5000 articles and columns as well as authoring or co-authoring 14 books. He's the 2004 Award winner of the American Business Editors Association's national gold award for best online column of 2003. That was followed up by an unprecedented second national gold award from the ABEA in 2005, again for the best online column (for 2004). He also won the Silver National Award for best magazine column in 2006 as well as other awards. Follow him on Twitter @therealdvorak.

Read full bio