The next time you install a copy of Windows 10, don't be surprised if Microsoft gets a little more personal as part of the installation process.
The latest Windows 10 Insider Preview Build (20231) has just been released, and one of its experimental features is a new page that appears during setup, which Microsoft refers to as OOBE. Users will be presented with a page carrying the title "Customize your device." Six options are presented covering Gaming, Family, Creativity, Schoolwork, Entertainment, and Business. Microsoft asks you to "select all the ways you plan to use your device."
In return for sharing your intended use case, Windows 10 will customize the suggestions it makes for the tools and services to use "during device setup and your welcome experience." As Brandon LeBlanc explains on the Windows Experience Blog, the feature is based on feedback and aims to "better understand how you plan to use your device and aid in customizing your device given your intended usage."
Build 20231 also introduces the ability to modify file associations on a per-user or per-device basis for enterprise customers, so IT admins can fine tune the programs used by default for all types of file within a company. Microsoft is also starting to roll out the ability to display graphics card information from Settings > System > About, as well as allowing gestures on the touch keyboard to move a text cursor.
If you'd like to try any of these new features and gain the ability to feedback on how good (or bad) they are, register to become a Windows Insider with Microsoft.