YouTube already recommends new videos to watch based on our viewing history, but this week a new feature is taking that a step further.
It's called "New to you" and should already be available to use across mobile, desktop, and TV devices with access to the video streaming service. Basically, YouTube added a new section for you to tap or click in the topic bar or embedded in your feed. It may not always be available as it's a personalized list, which also means you need to be logged in to have it appear.
The reason this new feature exists is because we've apparently been telling YouTube to show us more videos from new creators, but also because recommendation lists are only so long. Once you've caught up, there was nowhere else to go without searching. This new feature solves that as long as YouTube can ensure the link pops-up at appropriate times.
As TechCrunch points out, it seems YouTube has taken inspiration from TikTok's "For You" page when implementing this new feature. Anything that encourages never-ending content consumption is going to help a service supported by ads, and this will probably result in YouTube viewing times increasing substantially (assuming it gets the new content recommendations right).