Roku might be preparing to produce its own original TV shows and movies.
The company is perhaps best known for TV dongles, and bringing Netflix and other streaming channels to smart TVs. However, Roku recently posted a job opening for a “lead production attorney” to develop "original episodic and feature length productions.”
The job posting, which was first reported on by Protocol, goes on to say the attorney will draft and negotiate agreements to “hire writers, actors, directors and individual producers.”
The job posting appears after Roku last month announced it was buying the rights for all the TV shows that appeared on Quibi, the now-shuttered streaming service for smartphones. All the content for Quibi is slated to live exclusively on the Roku Channel, the company’s own ad-supported free streaming channel.
Roku didn’t immediately respond to a request for comment. But the company may be looking for new ways to drive users to the Roku Channel, where it can serve ads to generate revenue.
The same channel currently hosts many licensed classic TV shows, such as Quantum Leap, Bewitched and Magnum PI. However, original content could give users another reason to stick around and watch.
“As we continue to offer users more content and features in The Roku Channel, we believe our viewers will stream more content from within it and it will become an even more important source of economics to our content partners,” the company said in November.
According to the company, Roku Channel is reaching US households home to an estimated 54 million people. The channel is also growing faster than the other top 10 streaming services on the Roku platform.