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Google to Limit Chrome Feature Used by Ad Blockers

Citing security concerns, Google will limit the webRequest API, which is used by ad-blocking extensions to filter out content. Enterprise deployments will be the only exception.

 & Michael Kan Principal Reporter

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Google is sticking with a plan that critics fear will cripple ad-blocking extensions on Chrome.

The company is set on limiting a key Chrome feature called the webRequest API, which is used by ad-blocking extensions to filter out content. Google is only making an exception for Chrome "enterprise deployments," which will retain full access to the API, the tech giant disclosed in developer forum last week.

Not surprisingly, the move has irked those who make ad blockers. Raymond Hill, the developer of uBlock Origin, claimed in a forum post that Google's real intent is to serve more ads. Others say they plan on ditching Chrome.

"This is a really disappointing decision by Google. I will be switching to Firefox," tweeted Eva Galperin, director of cybersecurity at the Electronic Frontier Foundation, which makes the Privacy Badger web tracking blocker.

In its defense, Google says it's trying to strike a balance between the broad permissions the webRequest API can grant a third-party extension against real security concerns. Indeed, the API is powerful; it can let an extension modify data on the browser, which can open the door for hacking and privacy risks. Last year, cybercriminals took over one such Chrome extension to steal passwords from affected users.

"While there are legitimate reasons for extensions to use this power well, we know that other extensions have abused the same power," Google developer Simeon Vincent said in the forum post announcing the change. "It is our goal to reduce the risk of abuse while still enabling users to make use of good powerful extensions."

Chrome Browser Warning

In a statement, Google told PCMag: "Chrome supports the use and development of ad blockers. We're actively working with the developer community to get feedback and iterate on the design of a privacy-preserving content filtering system that limits the amount of sensitive browser data shared with third parties."

The company plans on releasing a developer preview containing the changes so extension makers can begin building around the new API framework.

"The big problem with webRequest is unfixable privacy and security holes," Google Chrome security director Justin Schuh claimed on Twitter, later adding: "The sole motivation here is correcting major privacy and security deficiencies in the current system."

Google contends that developers will still be able to power their ad blocking extensions with other APIs in Chrome, which it plans on refining over time. But this will probably require work. Others claim the change will not only water down, but also make some extensions unusable over Chrome.

"Google is creating a future where innovation in Chrome will be hampered and user privacy and autonomy will be weakened," said the Electronic Frontier Foundation's technology projects manager Andrés Arrieta in a statement.

"Independent extension developers will have only a very narrow set of tools," he added. "To innovate outside of that narrow set, extension developers will have to contact the Chrome development team and beg them to allow it." He went on to warn that other extensions focused on security, anti-malware and password management could be disrupted as well.

Editor's Note: This story has been updated with comment from the EFF and Google.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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