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Google-Roku YouTube TV Feud Risks Ensnaring Main YouTube App, Too

In a blog post about the YouTube TV fight, Google mentions that a Roku deal to carry the free YouTube app expires in December. Current tensions between the two parties may make renegotiations tough.

 & Michael Kan Principal Reporter

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(The main YouTube app on a Roku TV)


The dispute between Google and Roku over YouTube TV may end up ensnaring a bigger property: the main YouTube app. 

In a Friday blog post, Google’s YouTube team offered its own take on why the two companies failed to renew a deal to carry the subscription-based YouTube TV channel on Roku’s platform. In doing so, Google noted that a separate agreement involving the free YouTube app on Roku is set to expire in December 2021.

We’ll have to see if the two companies can settle their differences before the deal is up. But right now, both parties are blaming the other for failing to strike a deal on YouTube TV.

“Despite our best efforts to come to an agreement in the best interests of our mutual users, Roku terminated our deal in bad faith amidst our negotiation,” Google claimed. “Unfortunately, Roku has often engaged in this tactic with other streaming providers.” 

In the blog post, Google said its original goal was to merely renew the current terms concerning the YouTube TV deal. However, Roku allegedly saw an opportunity to renegotiate a separate deal involving the main YouTube app. 

“Our agreements with partners have technical requirements to ensure a high-quality experience on YouTube. Roku requested exceptions that would break the YouTube experience and limit our ability to update YouTube in order to fix issues or add new features,” Google claimed. 

The company goes on to imply Roku’s exceptions would’ve also eliminated support for open-source video codecs. Hence, YouTube would’ve been prevented from displaying videos in 4K and 8K even on Roku devices that support the resolution, Google alleges. 

“We can’t give Roku special treatment at the expense of users. To be clear, we have never, as they have alleged, made any requests to access user data or interfere with search results. This claim is baseless and false,” the blog post added. 

Roku didn’t immediately respond to a request for comment. But according to the company, the negotiations fell through not because of money, but over Google’s refusal to rein in its own anticompetitive behavior. 

“We have only asked Google for four simple commitments. First, not to manipulate consumer search results. Second, not to require access to data not available to anyone else. Third, not to leverage their YouTube monopoly to force Roku to accept hardware requirements that would increase consumer costs. Fourth, not to act in a discriminatory and anticompetitive manner against Roku,” the company said in a statement. 

The good news for consumers is YouTube TV still remains available on a Roku device or TV, but only if you previously installed it.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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