Apple co-founder Steve Wozniak has started a new company that’s promising to innovate the energy industry through a virtual currency called “WOZX.”
We know, it sounds weird. But Wozniak is hoping the new startup, Efforce, will help stop climate change by promoting “green” energy efficient technologies. It marks only the second time Wozniak has founded a company since starting Apple with Steve Jobs back in 1976.
“We can save the environment simply by making more energy improvements," Wozniak said in today’s announcement. "We created Efforce to be the first decentralized platform that allows everyone to participate and benefit financially from worldwide energy efficiency projects, and create meaningful environmental change."
So how will this actually work? Well, Efforce is supposed to act as a digital marketplace that companies can use to raise funding for energy efficiency projects. This might include switching over to low-energy LED lighting, or adopting a better manufacturing process to save on electricity.
“The companies will then have more available cash to use for other critical projects such as infrastructure or hiring,” said Jacopo Visetti, another co-founder of Efforce.
Specifically, Efforce plans to work with energy service companies (ESCOs), which specialize in arranging financing for energy-saving projects. Wozniak’s startup will evaluate the investment needed for the projects, calculate the anticipated savings, and then come up with a contract that’ll detail the returns for both the company and investors.
“The platform then lists the project for crowd contribution. The participants may buy into the project using fractional or whole WOZX tokens,” Efforce added. The startup will then use special meters to measure the energy savings from the project and log them on the WOZX blockchain. Any savings made will be distributed into the investors’ profile as energy credits, which can then be used or sold.
Although Wozniak is one of six co-founders of the company, it’s unclear what role he’ll have in leading Efforce. For now, the startup’s website merely lists him as an engineer. However, his name and presence will certainly drive up publicity for a company that claims to be already valued at $90 million.
The company yesterday also listed the WOZX token on the cryptocurrency exchange HBTC, where it’s currently being traded at around $1.09 per token.