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Nintendo Sues Operator of ROM Sites Over Video Game Piracy

Nintendo has filed a lawsuit claiming LoveROMs.com and LoveRETRO.co were pirating thousands of its old gaming titles. Nintendo is seeking damages of $150,000 for each pirated game from the websites' alleged operator.

 & Michael Kan Principal Reporter

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Nintendo is suing an Arizona man for allegedly pirating thousands of company games through two ROM websites.

Last week, the video game maker filed a lawsuit against Jacob Mathias and his company for operating LoveROMs.com and LoveRETRO.co. According to Nintendo, both sites offered digital — but unauthorized — copies of popular games from the company's NES, SNES and Game Boy consoles and more.

"Defendants are not casual gamers but are instead sophisticated parties with extensive knowledge of Nintendo's intellectual property and the video game industry," the lawsuit claims.

To make a profit from the piracy, Mathias allegedly asked for donations and sold online advertising space on both ROM websites. LoveROMs.com itself received about 17 million monthly visitors, according to Nintendo.

After the lawsuit was filed, LoveRETRO.co went offline. The site now has a notice saying it has been effectively shut down. LoveROMs.com, on the other hand, remains online, but has taken down all Nintendo titles.

Nintendo is suing Mathias as the videogame maker has been selling a miniaturized version of its classic NES console. The company has also made old NES games available through its Nintendo Virtual Console service, which works on the Nintendo Switch and Nintendo 3DS.

It isn't clear why Nintendo only decided to sue Mathias now. According to the gaming giant, Mathias posted a video on his personal YouTube page back in 2010 promoting LoveROMs.com.

So far, Nintendo hasn't publicly commented on the legal action. But the company is suing for damages, which the lawsuit claims can reach $150,000 for each pirated game, and up to $2 million for the infringement of each Nintendo trademark used in the websites' advertising.

Mathias declined to comment on the lawsuit.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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