PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Dyson Launching 'Radical and Different' Electric Car in 2020

It will not be cheap, it will not be for the mass market, and James Dyson has wanted to do this since the 80's.

 & Matthew Humphries Former Senior Editor

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Tesla may be leading the way, but existing car manufacturers are slowly starting to embrace hybrid and full electric vehicles. Only yesterday, BMW announced it was already thinking about making electric car charging a wireless experience. Now we have a new and unexpected entrant into the market: Dyson.

James Dyson is best known for revolutionizing the vacuum cleaner with his cyclone technology. His company also dabbled in washing machine and more recently smart taps and hand dryers. But as rumored last year, Dyson wants to make an electric car.

As the BBC reports, he's been wanting to make a clean car since the 1980's, but it's only in the last couple of year that he's had a team of 400 people working on the idea. The motor that will power the car is already finished, but the car is yet to be designed.

When complete, Dyson expects to have spent $1.3 billion on development, but plans to spend the same again on marketing. The car will launch in 2020. It will not be cheap, it will not be a mass market vehicle, but it will be a fully electric car incorporating everything Dyson knows about battery technology, energy use, and whatever else he and his team have innovated on.

When asked why it would be radical and different, Dyson replied, "what is the point of making it like any other car?"

If Dyson's car is anything like his vacuum cleaners, it could change the way electric vehicles are made. But be assured all the tech inside this car will be well-protected by patents. Dyson may end up making more money licensing the tech to other manufacturers than actually selling Dyson-branded cars.

About Our Expert

Matthew Humphries

Matthew Humphries

Former Senior Editor

My Experience

I started working at PCMag in November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

My Areas of Expertise

  • PC components and system building
  • Raspberry Pi
  • Software development
  • Storage technology
  • Video games and gaming hardware

Read full bio