Mobile payment service Isis Wallet has decided to rebrand itself as Softcard.
The company first announced plans to change its name in July in an effort to distance itself from any association with the violent Islamic group Isis. Now it has settled on Softcard.
"Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save," CEO Michael Abbott said in a statement. "But we also wanted a name and visual identity that had the power, flexibility, and simplicity to define our category."
The name change won't affect existing customers. In the next few weeks, the Isis Wallet app will update with new Softcard branding. Users will simply update their apps and see the new name automatically.
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"Because we've chosen to move swiftly, small traces of Isis will be visible for a short time," Abbott said.
The company likely wants to erase those traces as quickly as possible. "However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence," Abbott said.
Isis has been wreaking havoc throughout Syria and Iraq in recent months. That includes the recent beheadings of two journalists, James Foley and Steven Sotloff.
Isis Wallet is a joint venture from AT&T, Verizon Wireless, and T-Mobile. It debuted in the fall of 2011, but did not hit the Google Play store until October 2012, when it was limited to Austin and Salt Lake City. It rolled out across the country last year for customers of those three carriers.