In November last year, Mozilla released a major update to its web browser called Firefox Quantum. The focus was on performance, producing a browser that is faster, uses less memory, and has a cleaner look. Overall it was a great update and a clearly much faster web browser. Now Mozilla wants to get more people using it.
In terms of market share, according to StatCounter Google Chrome has a very clear lead on the desktop with 64.72 percent. Firefox comes in second with 12.21 percent, and Internet Explorer is third with 7.71 percent (Edge only manages 4.18 percent). So Mozilla's key focus is convincing users to move away from Chrome.
With that in mind, Mozilla is making it clear how easily and quickly you can move from Chrome to Firefox. In fact, it only takes about 30 seconds if you don't count installing the new browser.
While information such as this won't cut Chrome's lead significantly, it works well as a way of reminding people there is an alternative to Chrome and Firefox is there if you need it. Every time Chrome annoys or frustrates a user, they could decide to switch, especially as they now know it only takes a few seconds and is quite painless in terms of transferring bookmarks, autofills, passwords, and preferences.
If you are considering switching, do so without worry. Installing Firefox and transferring your information doesn't stop Chrome from functioning. You can use both browsers if you like as a way of comparing them. You may also remember Mozilla acquired bookmarking tool Pocket a year ago. Pocket is now a standard feature of Firefox allowing you to easily mark web pages to read later.