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Facebook Denies it Lets Advertisers Violate Age Discrimination Law

The denial comes after ProPublica reported that 'dozens of the nation's leading employers' have placed recruitment ads on Facebook that are 'limited to particular age groups.'

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Facebook is firing back at a report claiming it enables companies to violate federal employment discrimination law by letting them place recruitment ads on the social network targeted at people younger than 40.

ProPublica on Wednesday reported that "dozens of the nation's leading employers — including Amazon, Goldman Sachs, Target and Facebook itself" have placed recruitment ads on Facebook that are "limited to particular age groups." This practice, according to the NYC-based investigative journalism nonprofit, may violate the federal Age Discrimination in Employment Act of 1967, which protects job applications and employees 40 years-old or older from discrimination on the basis of age.

ProPublica quoted one employment lawyer, Debra Katz, who said the practice is "blatantly unlawful."

In a Thursday blog post, however, Facebook pushed back on the claim that this practice violates the law.

"Simply showing certain job ads to different age groups on services like Facebook or Google may not in itself be discriminatory — just as it can be OK to run employment ads in magazines and on TV shows targeted at younger or older people," Facebook's Vice President of Ads Rob Goldman wrote. "What matters is that marketing is broadly based and inclusive, not simply focused on a particular age group."

The controversy comes after ProPublica in October 2016 revealed that Facebook let advertisers narrow their audience by "ethnic affinity," or, in other words, exclude people who are African-American, Asian, or Hispanic. Facebook, in response to that report, promised to roll out tools to detect and automatically disable "ethnic affinity" marketing.

This time around, Facebook says it disagrees with ProPublica.

"Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," Goldman wrote.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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