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Google Drops YouTube From Amazon's Fire TV, Echo Show

Amazon's refusal to cell certain Google devices caused the search company to pull the YouTube support.

 & Michael Kan Principal Reporter

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Google is pulling YouTube from Amazon's Echo Show and Fire TV devices over the online retailer's refusal to carry certain products from the search company.

In pulling the YouTube support, Google said its own products, Google Home and Chromecast, are not available for sale on Amazon. Last month, the e-commerce giant also stopped selling certain products from Nest, a company under Google's parent Alphabet.

"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV," Google said in an email on Tuesday.

According to Bloomberg, Google is pulling the plug on YouTube for Echo Show on Tuesday, and ending the Fire TV support on Jan. 1.

In response, Amazon said, "Google is setting a disappointing precedent by selectively blocking customer access to an open website."

Both companies hope to resolve the dispute soon. In the meantime, the Echo Show and Fire TV will implement a workaround that will display the web-based view of YouTube.com, Amazon said.

The YouTube removal represents the latest flare-up between the two companies over access to each other's products. In September, Google briefly pulled YouTube from the Echo Show, claiming that Amazon's implementation of the video streaming service offered a broken user experience.

One of Google's key concerns has been that reportedly Amazon is using a "hacked version" of YouTube that strips out key features Google would rather remain to collect ad revenue.

Amazon didn't comment on why it doesn't offer certain Google products. But both Google Home and the Chromecast are direct competitors with Amazon's own smart speakers and digital media players.

In the company's Tuesday email, Google also complained that Amazon's Prime Video service isn't available for Google Cast users.

The dispute probably won't sit well with consumers. Tech journalists are pointing out that users won't benefit from the bickering at all.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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