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Qualcomm's Zeroth Will Give Your Phone a Brain

 & Sascha Segan Former Lead Analyst, Mobile

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BARCELONA—"Project Zeroth" sounds like something a supervillain would engage in, right? Qualcomm isn't a supervillain, but the more you listen to explanations of Zeroth, the more comic-booky it sounds: it's an attempt to give your smartphone an actual brain.

The buzzword is "deep-learning neural networks," which describes an attempt to get computers to think in a fuzzy, nonlinear manner by modeling the way humans and other animals think. Humans excel at things that can befuddle a computer, like scenarios with broad margins of error and similarity like recognizing pictures of specific faces.

Neural networks use mathematical models of brain cells to transform and interpret data. In the process, they adapt and learn, essentially programming themselves, and becoming more "intelligent" as they receive more inputs.

Zeroth takes the neural network concept and overlays it on a Qualcomm system-on-a-chip. SOCs, like Qualcomm's Snapdragon series, have a whole bunch of large and small processors - a main CPU, graphics processors, digital signal processors, and modems.

Zeroth is the code that lights up the whole thing, in brief flashes, as a neural network filled with cells that quickly interpret fuzzy data. It already works with Qualcomm's Snapdragon 810 processor, Qualcomm SVP Raj Talluri said, and the company is looking at making it work with other existing designs.

What This Brain Thinks
Talluri showed a few different applications for this learning machine. Initially, the neural code will be "trained" at Qualcomm. But as time goes on, applications could develop that learn as they go, while the phone is in your hands.

Qualcomm's flagship app is photo-scene detection. Trained with images of faces, architecture, the outdoors, and other scenes, the Zeroth system can figure out roughly what's in a picture and then change the camera settings to fit.

Handwriting recognition was also impressive. As you can see in the image above, it isn't perfect. But Talluri said it's very good at learning - better by far than most other OCR software.

As we brainstormed, we came up with a lot of other potential uses for a neural system. The phone could learn your habits - for instance, that you always pick your phone up a certain way when you're about to launch the camera, and prelaunch the camera in the background. Or that if it's past a certain time of night, and it's dark in the room, you're probably asleep, and certain notifications should be muted - but if you start fumbling for your phone, to wake up.

Zeroth applications will start to appear later this year, Qualcomm says.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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