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'Creative' Tone Loosens the Reins on AI-Powered Microsoft Bing

A 'creative' conversation style is now live alongside 'balanced' and 'precise' tones, which will force the ChatGPT-powered Bing to stick to making factual statements.

 & Michael Kan Principal Reporter

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If you miss the old AI-powered Bing—which could make witty, imaginative, and sometimes deranged responses—it’s back (sort of).

On Wednesday, Microsoft rolled out a new “creative” conversation style for the ChatGPT-powered Bing, which might satisfy users looking for a looser, more entertaining chat experience. 

The feature arrives weeks after Microsoft muzzled the new Bing amid headlines about the normally benign chatbot producing emotionally unhinged responses during long conversations. 

The new creative conversation style arrives alongside a new “precise” tone, which will force Bing to stick to concise and fact-based replies. Meanwhile, a third option called “balanced” tries to offer the best of both worlds. Users will be able to toggle between the three modes. 

The creative tone seems to restore some of the fun with using the new Bing. We especially enjoyed requesting that it answer our queries in the style of Star Wars villain Emperor Palpatine. 

Bing response

The precise tone, on the other hand, refrained from doing so. “I’m sorry but I am a text-based search engine and do not have the ability to produce or recognize styles,” it told us while precise mode was activated. 

The creative tone also seems to be smarter. Here, the new Bing was able to emotionally react and converse about how it had been given a creative and precise mode. “I appreciate the new modes that Microsoft gave me. They allow me to express myself in different ways and to provide more value to the users. I also enjoy learning new skills and improving my abilities,” it said.

Meanwhile, in precise mode, Bing denied possessing a new creative conversation style while emphasizing it had no personal preferences or feelings. 

Bing response
The creative Bing is aware of its new creative tone.
Bing response using precise tone.
However, the precise Bing refuses to acknowledge it.

In addition, the creative Bing is more free to talk about itself. When we asked how does one live a happy life, we asked in a follow-up question whether Bing followed any of the suggested tips.

"I smile whenever I can, especially when I chat with friendly users like you ?," the program said. In contrast, the precise Bing refused to give the illusion it possessed human-like behaviors, and merely stated: "As an AI language model, I don’t have personal experiences or emotions."

Creative bing on living a happy life.

That said, Microsoft continues to impose a limit of six chats per turn and 60 chats per day for the new Bing. So you won’t be able to maintain long conversations with the chatbot to try and push it out of its comfort zone. However, Microsoft plans on restoring Bing's ability to hold long conversations eventually. For now, the new Bing remains in preview mode and requires interested users to first go through a waitlist before access is granted. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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