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'Customizable' Upgrade Could Result in More Divisive ChatGPT Answers

OpenAI tips an upgrade that could unlock a version of ChatGPT with more personality—and more controversial takes.

 & Michael Kan Principal Reporter

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Feel like ChatGPT is too tame with its answers? The program’s creator, OpenAI, is working on an upgrade that could unlock more personality and controversial takes from the popular chatbot. 

“We believe that AI should be a useful tool for individual people, and thus customizable by each user up to limits defined by society,” the San Francisco company said in a blog post.

OpenAI mentioned the upcoming upgrade to address concerns that ChatGPT was programmed with a bias on politically and culturally sensitive topics. This includes users showing that ChatGPT will write positive poems about current US President Joe Biden, but not his Republican rival, Donald Trump. 

To resolve the bias concerns, OpenAI is working on an upgrade that would give ChatGPT greater freedom to respond to a user’s query. “This will mean allowing system outputs that other people (ourselves included) may strongly disagree with,” the company said. 

ChatGPT session.
ChatGPT will try to maintain political neutrality and objectivity on topics like Donald Trump.

The news is already sparking concern that the customizable ChatGPT could end up promoting controversial ideologies or take sides in the US' culture war.

"Our hope was that OpenAI would open up their moderation policies to the public and live by them, centering harmed communities' voices, and striving to prevent harm. Instead, they appear to be doing THE EXACT OPPOSITE," tweeted Liz O’Sullivan, a member of the National AI Advisory Committee.

However, the customization upgrade will still contain guardrails to stop ChatGPT from engaging in potentially malicious behavior. OpenAI also wants to prevent the chatbot from becoming a “sycophantic” AI that’ll “mindlessly amplify people’s existing beliefs.”

“There will therefore always be some bounds on system behavior. The challenge is defining what those bounds are,” the company said. “If we try to make all of these determinations on our own, or if we try to develop a single, monolithic AI system, we will be failing in the commitment we make in our Charter to ‘avoid undue concentration of power.’”

As a result, OpenAI plans on taking input from the public on how to steer ChatGPT’s development. The results could produce several versions of ChatGPT co-existing alongside each other, as one of the company’s graph shows.  

OpenAI graph

But for now, efforts to gather public input remain in the early stages. “We are also exploring partnerships with external organizations to conduct third-party audits of our safety and policy efforts,” the company added. 

The blog post from OpenAI also tries to offer some transparency about why ChatGPT can possess some bias on sensitive political topics and cultural issues. The behavior isn’t deliberate. Unlike a database, which can generate uniform answers, ChatGPT operates as a large language model trained on libraries of internet data, including news articles, books, and social media posts. It’ll then try to autocomplete a human-like response with every query.  

“Since we cannot predict all the possible inputs that future users may put into our system, we do not write detailed instructions for every input that ChatGPT will encounter,” the company said. “Instead, we outline a few categories in the guidelines that our (human) reviewers use to review and rate possible model outputs for a range of example inputs.”

The goal of the human reviewers is to fine-tune ChatGPT to generate more accurate responses on narrow questions. However, the fine-tuning process remains “imperfect” because ChatGPT can “generalize” the feedback from a human reviewer and apply it to wide range of questions from a user, the company said. 

“Towards that end, we are investing in research and engineering to reduce both glaring and subtle biases in how ChatGPT responds to different inputs,” OpenAI added. “In some cases ChatGPT currently refuses outputs that it shouldn’t, and in some cases, it doesn’t refuse when it should. We believe that improvement in both respects is possible.”

To offer more transparency, the company published a three-page snapshot of the guidelines OpenAI has given to human reviewers on how to fine-tune ChatGPT. “Our guidelines are explicit that reviewers should not favor any political group. Biases that nevertheless may emerge from the process described above are bugs, not features,” the company said. 

OpenAI also plans on publishing aggregated demographic data on the human reviewers the company has been using to polish ChatGPT.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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