PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Ready for Google's Version of ChatGPT? We May Get a Glimpse Next Week

Google is hosting an event on Feb. 8 that's focused on 'reimagining how people search for, explore, and interact with information.'

 & Michael Kan Principal Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Google's competitor to OpenAI’s ChatGPT may appear as soon as next week. The company will hold an event in Paris on Wednesday, Feb. 8, where it will discuss plans for its search engine.

The company isn’t revealing much about the event. The description merely says: “We're reimagining how people search for, explore and interact with information, making it more natural and intuitive than ever before to find what you need. Join us to learn how we're opening up greater access to information for people everywhere, through Search, Maps, and beyond.”

It’s possible the event could focus more on Google’s conventional products, rather than AI. However, in an earnings call on Thursday, CEO Sundar Pichai said Google is preparing to unleash its AI programs to the public. 

“Very soon, people will be able to interact directly with our newest, most powerful language models as a companion to Search in experimental and innovative ways. Stay tuned,” he said.

Conversation with Google's LaMDA program.
A demo conversation with Google's LaMDA program.

Back in 2021, Google debuted its own ChatGPT-like program in LaMDA, which is designed to hold human-like conversations. The program was smart enough that one Google engineer was convinced it had developed sentience. But at the time, LaMDA was still a prototype that Google had yet to widely release. 

That’s set to change. During the earnings call, Pichai said: “In the coming weeks and months, we'll make these language models available, starting with LaMDA so that people can engage directly with them.”

According to CNBC, Google engineers have already been testing a program that works similar to ChatGPT called “Apprentice Bard,” which is based on LaMDA. One key difference is that Apprentice Bard can answer questions on the latest topics. In contrast, ChatGPT’s knowledge has been limited to information up to 2021. 

Google may have originally held back on releasing LaMDA over concerns it would supply inaccurate information or possibly undermine its ad business. But it now looks like the company is trying to counter the rise of ChatGPT, which may be the fastest growing app of all time.

Pichai added: “We'll pursue this work boldly but with a deep sense of responsibility with our AI principles and the highest standards of information integrity at the core of all our work.”

Google’s event will be live streamed on YouTube at 8:30 a.m. EST on Feb. 8.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

Read full bio