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OpenAI to Expand Access to DALL-E 2, an AI That Draws Whatever You Want

The company is also letting users commercialize any images generated from the program.

 & Michael Kan Principal Reporter

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Need an AI to draw a professional picture for you? Research lab OpenAI is preparing to expand access to DALL-E 2, a program that can generate images out of whatever you type. 

On Wednesday, OpenAI announced that DALL-E 2 has officially entered its beta testing phase, and the lab wants a million people try out the program in the coming weeks, up from 100,000. Apply for the waitlist to try out the beta on OpenAI’s website.

DALL-E 2 is capable of generating impressive art and realistic images simply by interpreting the words you enter into a prompt. It debuted in April and showed that it can also draw images of people, places, and things that don't exist in the real world. 

The program may offer a preview of the future of image creation. Rather than hire a professional artist, users could tap a system like DALL-E 2 to churn out numerous images quickly. “We’ve already seen people use DALL-E to make music videos for young cancer patients, create magazine covers, and bring novel concepts to life,” the lab said. 

OpenAI is now experimenting with generating revenue from the program. As part of the beta phase, the company is giving existing users 15 free credits each month. However, users can pay $15 for an additional 115 credits, which can then be used to create 460 images. “One credit is applied each time a prompt is entered and a user hits ‘generate’ or ‘variations,’ the lab added. 

The other big change is how DALL-E users can use any images created from the program for commercial purposes. “Starting today, users get full usage rights to commercialize the images they create with DALL-E, including the right to reprint, sell, and merchandise. This includes images they generated during the research preview,” the lab said. 

OpenAI has already heard from users who plan on using the AI-created images for “children’s books, art for newsletters, concept art and characters for games,” among other projects. But the lab is also well aware the same program's realistic image-generating capabilities could be exploited to spread misinformation.

“To minimize the risk of DALL-E being misused to create deceptive content, we reject image uploads containing realistic faces and attempts to create the likeness of public figures, including celebrities and prominent political figures,” the lab said. "We also used advanced techniques to prevent photorealistic generations of real individuals’ faces."

In addition, OpenAI has installed content filters to block the program from generating violent, adult, or political imagery. “We will continue to have automated and human monitoring systems to help guard against misuse,” it added. 

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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