Amazon is simplifying its Kids+ service pricing structure, converting all Prime members to a $4.99 monthly tier and non-subscribers to a $7.99 monthly fee.
New prices take effect on July 14, according to an Amazon email published by TechCrunch, at which point the company will blend its Single Child ($2.99/$4.99 per month) and Family ($6.99/$9.99 per month) plans into one unlimited option with access to up to four child profiles.
This marks the first time Amazon has changed its pricing since launching FreeTime—later rebranded to Amazon Kids and Kids+—in 2012. Single Child subscribers who are Prime subscribers will end up paying $2 more per month, where as non-Prime subscribers will see a $3 hike. Family members can expect a $2-per-month saving.
The service, which includes the free Kids function, lets parents customize children's profiles, schedule screen time, and set specific use cases across a variety of platforms, including Fire tablets, Fire TV, Echo, Kindle, Amazon Glow, Android, iOS, and Chrome. In April, Amazon released its first two Kids+ Original mobile games for smartphones and Fire tablets